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NAR Ad Campaign Shifts from Public Awareness to Public Advocacy

October 1, 2011

The National Association of REALTORS®’ Public Awareness Campaign, designed to educate homeowners on the difference between a REALTOR® and a real estate practitioner who is not a REALTOR®, has been transformed into the Public Advocacy Campaign, focused on educating members and consumers about issues that affect buying, selling, and owning real estate, such as access to affordable mortgage financing, tax incentives to home ownership, overly stringent credit requirements, and cumbersome short sales and foreclosures.

The first television commercial, “Future Generations,” began airing in September. The spot conveys the message that for the first time in generations, the American dream of home ownership is being threatened. It emphasizes NAR’s commitment to protecting home ownership for the country’s families and future generations.

Campaign spots will air on prime-time and late-night programs, as well as niche cable stations and top-tier national radio networks.

This new campaign includes ads that associations can use in their own markets to reinforce messages about the value of home ownership and of using a REALTOR®. Access the materials here.