The newest commercial, Satellite Earth, in NAR’s Market Momentum campaign speaks directly to homeowners who may have been waiting through a down market to sell their homes, explaining that buyers are in the market and given the shortage of homes for sale in many parts of the country, now may be the right time to think about selling.
NAR had changed the official name of its advertising program. Formerly known as the Public Advocacy Campaign, the program is now known as the Consumer Advertising Campaign, which doesn’t imply a particular advertising message strategy. The name change was approved by NAR’s Board of Directors at its meeting in May.
In addition to the TV and radio ads that will run as part of NAR’s national media buy, the campaign includes print and digital materials that local associations and members can use. Visit the online ad generator at REALTOR.org to access and customize the materials to your market.