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Networking Primer

December 5, 2013

The real estate business may be about properties, but ultimately it’s about people. Making the right connections usually results in more business, a fact that’s even more true when you’re cultivating relationships that cross borders. To make those important inroads, you need to maximize your networking opportunities—understand where to meet the right people and how to best connect with them.

This issue of Global Perspectives provides important guidance, helping you get in-theknow about various international networking forums and how to map out strategies for taking full advantage of each event, whether it’s a small local meeting, a major conference that involves foreign travel, or anything in between.

It’s true that global networking involves some unique cross-cultural considerations, but the fundamental rules still apply:
Step 1. Do your homework (research your best networking options);
Step 2. Plan how to make the most of each event; and
Step 3. Consistently follow up on any specific requests and maintain ongoing contact.

For additional tips on how these steps can be executed on the global real estate stage, look inside.