New NAR Consumer Advertising Campaign
The NATIONAL ASSOCIATION OF REALTORS®’ Consumer Advertising Campaign (formerly the Public Awareness Campaign) has launched “Sidelines,” the second in a series of commercials on the new market momentum; it’s advertising that encourages potential home sellers to take advantage of the opportunities in today’s market. These latest commercials reassure hesitant sellers about favorable market conditions in many areas of the country.
In addition to the TV and radio ads that will run as part of NAR’s national media buy, the campaign includes print and digital materials for use by local associations and members. To access more materials and past campaigns visit, REALTOR.org/pac.nsf/pages/pachome.