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RPR™ Unveils New Resources

October 1, 2011

Although the Realtors Property ResourceTM (RPR) enjoys data partnerships with more than 325 MLSs, representing more than half a million REALTORS®, the NAR subsidiary “has recently hit a wall of entrenched attitudes and business models,” said RPR CEO Dale Ross on the RPR blog in August. “In many markets, decisions on whether an MLS should license its data for use in the RPR application have been based upon potential revenue from competing companies. The short-term gain, while attractive, does nothing to address the real challenge facing us today, and the one that continues tomorrow.”

To help members, associations and MLSs better understand RPR’s value proposition, RPR recently redesigned its main member information site to include improved navigation for users, with dedicated sections for agents, brokers, MLSs, associations and commercial practitioners. The RPR blog also offers videos and downloadable marketing materials, as well as a training section where RPR users can sign up for live weekly training sessions and a variety of classes. For more, visit blog.narrpr.com.

RPR launched a new Web site called MyRPR.com, and an associated advertising and communication campaign. MyRPR enables users, MLSs, and associations to tell success stories by creating and uploading videos about how RPR helps in their everyday businesses.