You’ve earned your CIPS designation. Congratulations! Now, it’s time to ramp up your marketing efforts to pull in expat clients, overseas clients, and/or local individuals who want to own property in other countries. Is your existing website optimized to help you secure this new business?
Like any new business venture, success requires a strategic plan and extra work. As Albert Einstein said, the definition of insanity is doing the same thing over and over again and expecting different results. You’ve taken the first step by earning the CIPS designation, which provided essential training and access to valuable resources. Now it’s time to take what you have learned and put it into practice, and proactively grab your piece of the global real estate market.
Inside, we’ll show you how your website can support your efforts, by offering specific tips and resources that will help attract the global clients you want. We want you to succeed! You’ll discover numerous content considerations and design decisions that can greatly enhance your website’s performance with global buyers and sellers.
Some of our suggestions may sound “foreign” if you’ve never dug into the technical side of website programming. Never fear! You only need to understand the general concepts and let your programmer deal with the details. After reviewing our recommendations, we hope you’ll have a clearer picture of the many steps you can take to turn your website into a global real estate business magnet.