Using Images on REALTOR.org
For your protection, please do not reuse images and video found on REALTOR.org without first obtaining permission from NAR. Associations/members who use them could be contacted by the rights holder. In some cases, a simple "take down" request will be made, however, the possibility of legal action exists under the terms of the Digital Millennium Copyright Act (DMCA).
To find out what can be shared and reused, please read our Reprint Guidelines.
How to Share NAR's Consumer Advertising Campaign
NAR's Consumer Advertising Campaign is a popular section of REALTOR.org that showcases current campaigns and the results of past efforts, as well as support materials and usage guidelines. However, the thumbnails and images from this area of the website cannot be reused due to copyright agreements.
There is good news, however. NAR’s Ad Generator is designed to help you customize and share advertising materials from the campaign.
- NAR’s Reprint Guidelines outline the exclusions and exceptions to what you can and can’t reprint
- Do You Understand Online Copyright Law? — Michael Thiel from REALTOR® AE Magazine explains liability for copyright infringement under the DMCA
- Brokers Risk Reduction Guide to the DMCA (NAR member login required)
- The Best Ways to Be Sure You’re Legally Using Online Photos — This article from Lifehacker explains U.S. copyright laws and offers information on alternatives like Creative Commons and Public Domain images