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May 6, 2015
Although it may only be a matter of time before we start seeing drones flying over every listing, now is not the time.
Real estate professionals may be eager to get those amazing aerial shots, but keep your members informed: It is illegal to use drones for commercial purposes (unless you have a waiver from the Federal Aviation Administration).
May 6, 2015
It has been a year of positive change for associations since the Core Standards were implemented in May 2014. Associations have boosted participation in public outreach activities—from charity drives and community beautification to housing fairs and media engagement. They’ve updated their web presence, strengthened financial oversight, and heightened political awareness. Many associations have a strategic plan for the first time and many others have established shared services programs with neighboring boards.
May 6, 2015
The challenge with Facebook doesn’t stop with writing and regularly posting fresh content.
To use Facebook effectively, associations must understand the platform’s ever-changing policies and features. It’s no wonder full-time social media specialists are not uncommon among association staff today.
May 6, 2015
In a campaign involving volunteer and professional phone banks, online advertising, yard signs, direct mailings, and door-to-door work, the Beverly Hills/Greater Los Angeles Association of REALTORS® soundly defeated a proposed transfer tax increase on properties worth more than $1 million in Santa Monica. The proposed tax would have put the sole burden of funding the municipality’s affordable housing efforts on property owners.
May 6, 2015

Tricia Thomas on social media, RPR®, listing syndication, and Core Standards.
May 6, 2015

A Social Networking Space for Members . . . That’s Not Online

By Amanda Sue Piltz, Communications Director, Scottsdale Association of REALTORS®
Would members want to come to our association office to drink coffee and check their e-mail?
We asked ourselves this question when we were designing our new Scottsdale Association of REALTORS® building and wondered whether we should include a space for members to network or do business with free Wi-Fi.
May 6, 2015

How to build a better online home for members and consumers.

By Andrew Sims, Communications Director, Birmingham Association of REALTORS®
How do we show value to members, paint a picture of better careers through education, and tell the story and power of the REALTOR® Party?
“We need a better website!”
May 6, 2015
Great websites are born from a clear purpose.
Purpose is the focus of the 2015 Outstanding REALTOR® Association Website Contest: What is the purpose of your association website?
What need are you trying to fill?
For many associations, and especially our winners, redefining the purpose of their web presence led them to remove the clutter and focus on a singular objective.
May 6, 2015
Even local real estate pros may not know every neighborhood in their city. That’s why the St. Louis Association of REALTORS® launched a new interactive neighborhood profile application on its consumer-facing website (stlhomeresource.com) powered by information from the REALTORS Property Resource®.
May 6, 2015
Online housing scams are persistent. After years of news reports alerting consumers to never wire money to rent a home they’ve seen only in photos online, they still do. News reports of families now homeless after being scammed out of a deposit are not only still prevalent but increasing, law enforcement agencies say. 

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