You’ve earned your CIPS designation. Congratulations! Now, it’s time to ramp up your marketing efforts to pull in expat clients, overseas clients, and/or local individuals who want to own property in other countries. Is your existing website optimized to help you secure this new business?
If you are just beginning to navigate the supporting structure around NAR’s global business activities, you’re undoubtedly encountering many new terms. Following are the most important components, collectively called NAR’s Global Alliances—a network of relationships all aimed at helping members tap the global marketplace.
Sometimes developing a global component to your real estate practice can feel like a “where do I start” proposition. There are, however, many ways to get involved, which is typically the best way to jumpstart your efforts.
While developing an international component to your business may sound appealing or intriguing, many agents quickly cast off the idea, thinking it isn’t really pertinent to them, or they assume that global business is too complicated or difficult to tackle, asking, "Where would I even begin?" This issue of Global Perspectives takes direct aim at that question.
To identify local contacts, look for Japanese cultural associations, community organizations and a Japanese-American Chamber of Commerce in your area. A good place to start is the National Association of Japan-America Societies at us-japan.org.
Any real estate agent with a long-term perspective knows that it makes good business sense to examine your market for segments that are expected to grow in the future, and begin investing your efforts to develop those segments now.