Communicating with members via social media is commonplace among REALTOR® associations. The challenge now, association executives say, is to turn that typically one-way communication into two-way engagement.
You’ve recycled your leaders from the same pool for so long, you forget whose turn it is. Your board meetings don’t reflect the diversity of age, race, or gender of your general membership. You’ve developed the same stale strategic plan, with the same stale programs, every year. What you need are fresh ideas from young energized volunteer leaders.
Have you ever asked yourself, “How can I attract younger professionals to the industry, and what can I do to get them involved?”
If you want to know what your young members want, ask them. REALTOR® AE magazine’s August survey of nearly 200 REALTORS® under 40 from across the country found that they have a wealth of opinions about what their associations should offer. They have creative ideas to improve participation and efficiency. And they want to be involved. But nearly 20 percent say their association’s volunteer and leadership opportunities are not open equally to members of all ages.
The REALTOR® Party Initiative is more than campaigns and political advocacy. It helps REALTOR® associations take the lead in assisting working families with affordable housing.
The NATIONAL ASSOCIATION OF REALTORS® recently expanded its communication team by hiring two new social media experts: Heather Elias as director of social business practice and Nobu Hata as director of digital engagement.