Buyers from all over the world can browse U.S. listings in their own language, currency, and units of measurement…for free! This time last year, the Realtor.com® International site launched and it now attracts nearly one million unique international visitors each month. Linking to your listings on realtor.com/international is an excellent way to globalize your web site and allow these buyers the ease of browsing in the language most comfortable to them.
If a website is visually attractive, most people will say it is well-designed. But in the world of website design, good looks are just a small part of the story. Visitors also want a good experience, meaning they don’t want to get frustrated finding or viewing whatever they came for.
Back in 1996, Bill Gates first coined the term, “content is king.” Ever since, online marketers have debated the role of content in attracting website traffic. In recent times, however, changes to Google’s all-important ranking algorithms, along with the growing importance of mobile devices, have triggered renewed emphasis on the role of website content. And why not? Aren’t words the primary way humans communicate with one another? As a global agent, what steps can you take to make sure your site’s content is connecting with visitors?
You’ve earned your CIPS designation. Congratulations! Now, it’s time to ramp up your marketing efforts to pull in expat clients, overseas clients, and/or local individuals who want to own property in other countries. Is your existing website optimized to help you secure this new business?
If you are just beginning to navigate the supporting structure around NAR’s global business activities, you’re undoubtedly encountering many new terms. Following are the most important components, collectively called NAR’s Global Alliances—a network of relationships all aimed at helping members tap the global marketplace.
Sometimes developing a global component to your real estate practice can feel like a “where do I start” proposition. There are, however, many ways to get involved, which is typically the best way to jumpstart your efforts.