Sometimes developing a global component to your real estate practice can feel like a “where do I start” proposition. There are, however, many ways to get involved, which is typically the best way to jumpstart your efforts.
While developing an international component to your business may sound appealing or intriguing, many agents quickly cast off the idea, thinking it isn’t really pertinent to them, or they assume that global business is too complicated or difficult to tackle, asking, "Where would I even begin?" This issue of Global Perspectives takes direct aim at that question.
To identify local contacts, look for Japanese cultural associations, community organizations and a Japanese-American Chamber of Commerce in your area. A good place to start is the National Association of Japan-America Societies at us-japan.org.
Any real estate agent with a long-term perspective knows that it makes good business sense to examine your market for segments that are expected to grow in the future, and begin investing your efforts to develop those segments now.
Global clients can be found in every part of the U.S., including some surprising places. But for many agents who want to grow their global business, the biggest challenge is knowing how to find them.
Multicultural buyers have been important to the health of today’s housing market. Over the next decade, as more Baby Boomers put their homes on the market, and population shifts continue across the U.S., the role of multicultural buyers will become even more significant. Are you ready to sell to them now and grow your business with them in the future?