While developing an international component to your business may sound appealing or intriguing, many agents quickly cast off the idea, thinking it isn’t really pertinent to them, or they assume that global business is too complicated or difficult to tackle, asking, "Where would I even begin?" This issue of Global Perspectives takes direct aim at that question.
Multicultural buyers have been important to the health of today’s housing market. Over the next decade, as more Baby Boomers put their homes on the market, and population shifts continue across the U.S., the role of multicultural buyers will become even more significant. Are you ready to sell to them now and grow your business with them in the future?
The American melting pot has become more diverse than ever before, largely due to immigration from Latin America and Asia. What does this mean to real estate agents? If you are planning to stay in this business for another ten years or more, you should prepare now to serve a multicultural base of clients, no matter where you reside in the U.S.
Every real estate transaction has its own set of challenges, with outside professionals playing a key role in advising your clients on legal, lending, and other matters. Agents cultivating business in global and multicultural markets may find themselves needing a wider range of professionals in law, finance and tax matters to deal with any special challenges that might arise with multicultural transactions.