Choosing a niche market and the right tools to reach it may be the most important decisions you’ll make when embarking on your career as a global agent. It’s essential to know where you’re aiming because, as American baseball legend Yogi Berra once quipped, “If you aim for nothing, you’ll hit it every time.”
At the core of successful global real estate agents are a well-chosen niche market and a solid tactical plan for reaching it. Even so, the complex dynamics surrounding international real estate can make it difficult for many agents to determine how to cultivate a global niche of their own.
After decades of emigrating out of India to find economic opportunities in other countries, a surprising reversal is taking place. People of Indian Origin (PIOs) and Non-Resident Indians (NRIs) are buying land and in some cases moving back to their homeland.
Indian immigrants have flourished in the U.S. and Canada. Today they are the youngest, fastest growing, most highly educated and highly paid ethnic group. Meanwhile, back in India, the newly booming middle class have been saving at a staggering average rate of 35 percent of household income. Increasingly they invest abroad, and U.S. properties are attracting their attention.
Today there are more than 25 million people of Indian heritage living outside of India, making this the second largest expatriate group in the world after the Chinese. Though people of Indian descent have long been in Canada and the United States, it was only in the 1980s during the second Indian Diaspora that their numbers began to grow significantly.
NAR’s official Facebook page was ranked in the top five real estate pages to follow by Realty Biz News.