Buyers from all over the world can browse U.S. listings in their own language, currency, and units of measurement…for free! This time last year, the Realtor.com® International site launched and it now attracts nearly one million unique international visitors each month. Linking to your listings on realtor.com/international is an excellent way to globalize your web site and allow these buyers the ease of browsing in the language most comfortable to them.
Back in 1996, Bill Gates first coined the term, “content is king.” Ever since, online marketers have debated the role of content in attracting website traffic. In recent times, however, changes to Google’s all-important ranking algorithms, along with the growing importance of mobile devices, have triggered renewed emphasis on the role of website content. And why not? Aren’t words the primary way humans communicate with one another? As a global agent, what steps can you take to make sure your site’s content is connecting with visitors?
If you are just beginning to navigate the supporting structure around NAR’s global business activities, you’re undoubtedly encountering many new terms. Following are the most important components, collectively called NAR’s Global Alliances—a network of relationships all aimed at helping members tap the global marketplace.
While developing an international component to your business may sound appealing or intriguing, many agents quickly cast off the idea, thinking it isn’t really pertinent to them, or they assume that global business is too complicated or difficult to tackle, asking, "Where would I even begin?" This issue of Global Perspectives takes direct aim at that question.