As we all know, most of us stumbled into this business from some other career. I know, I know, a few of us actually planned to make association management a career (yes, I’m looking at you, Scott Brunner), but that’s pretty rare. I don’t know about you, but stumbling into AE world has been one of the best things that ever happened to me. Here are five reasons why I love what I do for a living.
Combine these with specifics about your association’s unique benefits, charity work, discounts, and services, including home tours, state-run legal or technology hotlines, your homes magazine, the REALTOR® member roster, and the public side of your MLS, to create a convincing value statement.
16 steps to finding a life-changing mentor
Whether it’s your state AE, a neighboring AE, another business leader in your community, or someone you find online, experienced professionals are typically thrilled to be asked to share their advice. Here are some tips on securing a mentor and ensuring a long and mutually beneficial relationship.
5 things REALTOR® AEs need to know to effectively manage
Show me the money
Full-time REALTOR® association chief staff executives’ average annual base salary, 2010:
Median AE salary by association size, 2010:
Average 2010 REALTOR® association income & expenses
(fewer than 500 members)
Dues revenue: $71,763
Non-dues revenue: $75,811
Expense budget: $150,046
Data Fields to Lure More Buyers
MLSs eye tools to supplement property data with extras
Beyond square footage and curb appeal, financing holds considerable sway with home buyers looking to make a purchase. In today’s market, buyers are particularly interested in which federal, state, or community housing assistance programs they qualify for, as well as which special bank financing programs are available to them.
Gary Clayton, RCE, CAE, CEO,
Illinois Association of REALTORS®.
Gary Clayton, RCE, CAE, CEO of the Illinois Association of REALTORS®, is this year’s recipient of the William R. Magel Award of Excellence, which honors an individual who has truly excelled
in his or her role as an association executive.
Getting It Done: Programs & Value
How to uncover the value of every member
Articulate the advantages of member benefits and identify programs that no longer offer a real member value in four easy steps.
Step 1. List every program, product, and service you offer, from telephone customer service and support to leadership training. Be specific and don’t list general categories, such as “education” or “MLS.”
Launched in 2010 by executives at local and state REALTOR® associations, the Nationwide Open House campaign has become a major consumer marketing blitz to promote local real estate and, of course, the benefits of working with a REALTOR®.
It's not easy to attract the attention of busy REALTORS®. Associations must flex every creative muscle to produce promotional and advertising materials that will engage and inform. REALTOR® AE asked associations to submit their best advertisements, flyers, event brochures, and other marketing materials to our 2011 competition.