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January 1, 2011

by Masha Zager

It shouldn’t be surprising that government affairs directors love social media. After all, their jobs involve persuading other people to act. From LinkedIn to Facebook to Twitter, social media and other communication technologies are amplifying GADs’ voices, helping them reach more REALTORS®, elected officials, and even members of the general public.
January 1, 2011

Making Merger History
January 1, 2011

by Jerry Matthews

Recessions change businesses, forcing them to cut costs, change philosophies, or alter their structures to stay afloat. Often this means acquiring, merging, or cooperating with other companies to remain viable.

Associations face the same challenges: pressures of inconsistent revenue, changing member needs, growing consumer demands, and evolving technology. All of these factors are forcing them to consider options for better serving their members, including consolidation.
January 1, 2011

Thousands of REALTORS® serve as elected and appointed officials in posts government bodies from county planning commissions to the U.S. Senate. The benefits to the real estate industry are clear, but what about the advantages to REALTOR® associations? Should you encourage members to run for office? The REALTOR® association government affairs pros we spoke to answered with a resounding yes.
January 1, 2011
Mergers aren’t for everyone. Often there’s no overarching reason or desire to merge, but there is a middle ground. I’d bet any association could find at least one program, service, or event that would benefit from collaboration with another REALTOR® association.
January 1, 2011
In his 25 years of executive recruiting for associations, Leonard Pfeiffer has placed CEOs into the top spots at dozens of new associations and MLSs created out of mergers. Here, he offers his advice to AEs facing the career uncertainty of a merger.
January 1, 2011
Recessions change businesses, forcing them to cut costs, change philosophies, or alter their structures to stay afloat. Often this means acquiring, merging, or cooperating with other companies to remain viable.
January 1, 2011

Top tech tools & services developed by NAR in the past 5 years

Realtors Property Resource™ (narrpr.com): a national database of assessor, recorder, and mortgage data, MLS content, foreclosure information, demographics, neighborhood data, and more.

Second Century Ventures (secondcenturyventures.com): a venture capital fund focused on promoting innovation (particularly new technologies) in the real estate industry.

Blogs & social media, including 34 separate Facebook pages for individual association audiences, 13 blogs, and Twitter feeds.
January 1, 2011

Mergers aren’t for everyone. Often there’s no overarching reason or desire to merge, but there is a middle ground. I’d bet any association could find at least one program, service, or event that would benefit from collaboration with another REALTOR® association.
January 1, 2011
• The Arkansas Association of REALTORS® in January appointed Mark G. Marchand as its new chief executive officer, replacing Andy Schaus. Marchand moved from the Pacific Southwest Association of REALTORS® and was replaced by Richard J. D’Ascoli.
• The Charlottesville Area Association of REALTORS® in September welcomed Anne Gardner, RCE, CAE, as the local association’s new chief executive officer. Gardner replaces Dave Phillips, who left in August to take over as executive vice president of the Pennsylvania Association of REALTORS®.

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