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January 1, 2010

When I’m out in the field working at state and local REALTOR® associations, I see that technology is a blessing and a challenge for AEs and their members. Members want, and need, ongoing technology training to learn new applications, and AEs are continually looking for new ways to offer services in more efficient ways through the latest technology.
January 1, 2010
January 1, 2010

by Bridget McCrea

They say the best things in life are free. Nowhere is this more evident than online, where free software and utilities abound for organizations just like yours. From social networking platforms to Web security software to portals that allow you to post jobs and search for good candidates online, the Internet remains one of the last bastions for good, free stuff. Here are great new free* online services that you can start taking advantage of right now:

Social Networking
January 1, 2010

REALTORS® across the country are buzzing (blogging, tweeting, posting) about an exciting way to learn new technology and marketing strategies: participant-organized, peer-to-peer Real Estate BarCamps.
January 1, 2010

REALTOR® associations reveal the inspiration and challenges of embracing the world’s top social networking site.

Facebook is the most popular social networking site on the Internet and hundreds of REALTOR® associations are participating for the same reason: two-way communication with members. Through sites such as Facebook, associations are learning more than ever about what’s important to their members. Here’s more from REALTOR® associations on their Facebook initiatives.
January 1, 2010

MLSs Embrace Social Media
How are MLSs encouraging and enabling subscribers to take advantage of social media while ensuring that they follow MLS rules for posting listings online?
By Masha Zager

Mobile Apps as a Member Service
Savvy REALTOR® associations are creating smart phone applications as a member service, positioning themselves as top providers of real estate business-building technology.
By Carolyn Schwaar

Columns

Chair
Revenue, not MLS, fading.
By Dave Phillips, CAE, RCE, AEC Chair
January 1, 2010

Features

What cloud computing means to REALTOR® associations.
By David Harrison

2010 Best of the Web Winners
Association Web sites employ social networking.
By Carolyn Schwaar

Why Are You On Facebook?
REALTOR® associations reveal the
inspiration and challenges of embracing
the world’s top social media site.
By Carolyn Schwaar

Columns

Chair Report
Embrace the new openness.
By Dave Phillips, RCE, CAE, AEC Chair
January 1, 2010

They’re Democrats and Republicans; they’re liberal independents and Tea Party conservatives. The people we elect to make laws affecting our communities are as varied as the places we call home. But when it comes to gaining the backing of REALTOR® associations, candidates must have one thing in common: support for the REALTOR® organization’s political positions.
January 1, 2010

A Push to Green the MLS
There may not be a rush of home buyers asking about the “carbon footprint” of a property, which includes its water and energy usage, carbon dioxide emissions, and indoor air quality, among other things. But according to the U.S. Green Building Council and others, such information soon will be in high demand.
January 1, 2010

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