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January 1, 2009

Associations everywhere are talking about value propositions and how important it is to have a good one. But what does that really mean?

Essentially, a value proposition is the statement of the tangible things your association offers in return for membership dues.

Clearly defining the association’s value proposition, or redefining it in terms of today’s challenges, is a high priority for the association strategic planning groups I’ve observed out in the field. Yet, most association staff and volunteers struggle to identify a clear value proposition.
January 1, 2009

The search for a new CEO always starts with a long wish list of characteristics, usually paired with the caveat “There is no way anyone could meet these requirements, but this is what we want to see in the candidates you bring us.” We hear this statement all the time from the association boards of -directors we work with to locate a new CEO.

At first, their wish list of CEO characteristics is long. But as the search progresses, the same four or five key criteria always move to the top.
January 1, 2009

Why REALTOR® associations should publish their own real estate news.

People don’t rely on national weather reports to plan a day outdoors, so why should they rely on national statistics to plan their home purchase or sale? This is the point the Massachusetts Association of REALTORS® makes on its consumer-focused Web site, www.marealtor.com, underscoring their message, “Real estate, like the weather, is local.”
January 1, 2009

Offer members business-building value
At a time when REALTORS® are weighing the benefits of staying in the business, you’re more likely to hear this question: What do I get for my dues dollars? Here are 22 great benefits to promote to your members.
By Alice Martin and Carolyn Schwaar

Chair Report
The art of value.
By Gary Clayton, AEC Chair

Briefing: Realtor® association news, events, people, and programs.
By Carolyn Schwaar

From the Field
Why you need a value proposition.
By Alice Martin
January 1, 2009

When Carol Van Gorp, RCE, CAE, CIPS, e-pro, CEO of the Columbia Board of REALTORS®, Mo., launched her blog in December, she said she’d give it a few weeks to see how it went. Four months later, it’s still going and filled with her observations, explanations, and analyses of association activities and local market happenings.
January 1, 2009

Boards and Blogs
At least a dozen REALTOR® associations with blogs believe the medium will help build a more informed, connected, and engaged membership. It may be too early to tell, though, whether REALTOR® association blogs can deliver on that promise.

8 Great REALTOR® Association Blogs
Learn who’s blogging, why, and what they’ve learned in these informative snapshots.

Chair Report: The Art of Engagement.
By Gary Clayton, AEC Chair
January 1, 2009

After the devastation of Hurricane Katrina in 2005, many communities in Louisiana found themselves taking a good, hard look at how they would rebuild and grow.

A nonprofit planning firm in Louisiana, the Center for Planning Excellence (CPEX), proposed developing model growth-management guide to help Louisiana communities encourage development that revitalizes neighborhoods, protects farmland and open space, keeps housing affordable, and provides predictable future development.
January 1, 2009

Of course, motivating members challenges your time and your talents. The good news is that resources are available that allow you to maximize both. And from my 11 years as a professional standards administrator, I’ve found education and creativity to be key tools.
January 1, 2009


Leadership in Challenging Times
Today, AEs say the qualities leaders need most are realism, decisiveness, and the ability to hold the team together.
By Masha Zager

5 Inspirational Association Presidents
Get to know five inspirational leaders who are making a difference among their fellow REALTORS®, bettering their communities, and improving their local marketplaces.
By Carolyn Schwaar

Chair Report
The Art of Leadership.
By Gary Clayton, AEC

January 1, 2009

Leadership is difficult to define. It might be easy to say, “I just know leadership talent when I see it,” which is how we often define leadership by our heroes. Whether your hero is Abraham Lincoln, your clergy, or your friends, it’s important to take time to list the traits you admire and apply these characteristics to your life, your work, and your volunteers.

Our ability to inspire future leaders in our membership not only comes from our own actions, but from providing members with opportunities to gain leadership qualities and principles.