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Articles

January 1, 2011

by Carolyn Schwaar

Pooling resources can be cost-effective and joint events can be convenient, but even in today’s weak economy, many small-association AEs cite a wide variety of reasons not to merge.

REALTOR® associations of all sizes have had to rethink their goals and identity in the face of challenging economic times. For many associations with fewer than 500 members, this has resulted in a reaffirmation of the importance of their small-board characteristics.
January 1, 2011
NAR Ramps Up Global Focus
New NAR outreach program for local associations complements REALTOR.com’s new international features.
More than $66 billion in U.S. residential real estate was sold to foreign buyers and recent immigrants in 2009, which represents 7 percent of the overall housing market, according to research by the NATIONAL ASSOCIATION OF REALTORS®
January 1, 2011
Local, State, & National Advocacy
Get On Board!
Better Advocacy Through Technology
From LinkedIn to Facebook to Twitter, social media and other communication technologies are amplifying GADs’ voices.
By Masha Zager
Which Candidates Deserve Your Support?
By C. Warren Wakeland and Carolyn Schwaar
January 1, 2011

The My REALTOR® Party Initiative—introduced at the August NAR Leadership Summit in Chicago—includes programs, consultants, and grants to enable every REALTOR® association to design its own customized package of community involvement and political leadership programs.
January 1, 2011

2011 Top Association Web Sites
The most effective sites—from the smallest REALTOR® associations to the nation’s largest—use focus and simplicity. By Carolyn Schwaar

24 of the Best
Judges chose the most creative, smart, and clever advertising and marketing pieces from REALTOR® associations nationwide.

Chair
A great year to be chair, seriously. By Steve Francks, AEC Chair

Briefing: REALTOR® association news, events, people, and programs.
By Carolyn Schwaar
January 1, 2011

As we all know, most of us stumbled into this business from some other career. I know, I know, a few of us actually planned to make association management a career (yes, I’m looking at you, Scott Brunner), but that’s pretty rare. I don’t know about you, but stumbling into AE world has been one of the best things that ever happened to me. Here are five reasons why I love what I do for a living:
January 1, 2011
In his 25 years of executive recruiting for associations, Leonard Pfeiffer has placed CEOs into the top spots at dozens of new associations and MLSs created out of mergers. Here, he offers his advice to AEs facing the career uncertainty of a merger.
January 1, 2011

Chair
5 Reasons I'm Glad to Be an AE. By Steve Francks, AEC Chair

Briefing: REALTOR® association news, events, people, and programs.
By Carolyn

Schwaar

Getting It Done
REALTOR® AE magazine’s list issue is packed with timely tips, inspirational words, and valuable resources to help you run a successful association.

• Programs & Value

• Leadership & Outreach

• Management & People Skills

• Technology & Trends

• Resources &
September 1, 2010

By Alice Martin

“What would I do without my MLS?” Many association AEs—from large and small boards—who rely on MLS income to support other association activities are mulling this uncomfortable thought.

Whether you believe your MLS may disappear based on MLS consolidation trends, or you want to be proactive and lower your MLS income-dependence for tax or other business purposes, weaning your association away from MLS reliance is a good, timely idea. Here are some basic steps you can start with today.
September 1, 2010

By Masha Zager

“Real estate practitioners are very social people,” says Melissa Olson, marketing and communications manager for Metrolist Inc., a 16,000-subscriber MLS in Greenwood Village, Colo. “Everything you deal with in the REALTOR® world is geared around social networking.” That’s why Olson wasn’t surprised when Metrolist customers eagerly began adopting new social media tools, such as Facebook and Twitter.

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