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September 1, 2008

Balancing Act
12 ways associations can economize. By Carolyn SchwaarBudgeting Tips 
Veteran AEs on planning in an uncertain economy. By Kevin Fritz 
September 1, 2008

Keeping members’ credit card numbers on file may be riskier than you thought.

Does your association electronically handle, process, or store members’ debit or credit card information? If so, pause for a moment and ask yourself, “Why?”
September 1, 2008

Web-based collaboration and meeting tools save (gas) money and time.
June 1, 2008

by Stephanie Lance

Save a tree, recycle paper! It’s the classic slogan of environmentalism. Effective, too, considering that paper is the item most Americans recycle. Still, we can do more at home and in the office to reduce paper waste.

Here are some of the many ways your association can go paperless. You’ll save not only trees, but time, money, and energy.
March 1, 2008

By Melynn Sight

Communicating with new members—especially young members—can seem like a challenge given that they’re busy, used to getting their information from the Internet, and aren’t familiar with the value of your offerings. How do you ever get those young members’ attention, let alone make sure that your messages will be effective enough to encourage continued membership?
March 1, 2008

by Ken Wysocky

For increasing numbers of members, a printed newsletter or magazine is the technological equivalent of rune-covered stone tablets. Boring. That’s why increasing numbers Realtor® associations, are slowly turning to audio podcasts and online videos to offers members more interesting and convenient ways to consume association information.
March 1, 2008

by Carolyn Schwaar

If terms like Facebook, MySpace, or ActiveRain aren’t buzzwords in your office yet, here’s the scoop.

In recent years, Realtors® have joined these networking Web sites in droves to market themselves, connect with potential customers and fellow Realtors®, and obtain leads, mainly by driving traffic to their own sites. These networking sites have been called a back channel, where members communicate with others on a more causal basis for peer-to-peer learning and sharing.

So why would associations join?

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