At a time when REALTORS® are weighing the benefits of staying in the business, you’re more likely to hear this question: What do I get for my dues dollars?
Many associations communicate their benefits with lists of services and programs, rarely taking the extra step to describe the advantage a member would derive from participating. Obviously, the association appreciates the immense benefit of legislative advocacy, for example. Members (and potential members), on the other hand, need you to spell it out for them.
For large associations, weathering an economic downturn is about creative budgeting or layoffs; for small associations it’s about keeping the family together. I know my members personally and I can see how the slow market in my area is affecting them.
by Nan Roytberg
By Masha Zager
As REALTOR® associations watch their advertising revenues dwindle, many face a tough choice: support their magazines with membership dues or radically trim the publication schedule. Neither option is appealing. In today’s economy, most associations are looking to reduce dues-funded activities, not add to them. And no one wants to curtail publications, which are among the most useful and popular association benefits.
By Masha Zager
The economic downturn presents challenges that many REALTOR® association executives have never faced before: declining membership, budget shortfalls, and members who may need more help just when some associations are least able to provide it.
by Carolyn Schwaar
by Ralph Holmen
Surely your members understand their fiduciary duty to their clients, but do they understand that they also have a fiduciary duty to the association when they assume a leadership role? Furthermore, do they fully recognize that they have legal obligations in the way they carry out their responsibilities?
Here we provide an overview of fiduciary duties so association leaders and executives can ensure that they satisfy those obligations.
1. What kind of legal duties do elected association officers and directors have?
By Cindy Butts, RCE, CAE, CEO of the Maine Association of REALTORS®.
I was terrified that blogging would only bring problems: My staff and officers would hate what I wrote or a random regrettable thought would exist for eternity. And besides, there isn’t any extra time to do it.
But nearly two years later, I’ve written 400 posts about work, life, and association management on a personal blog (http://cindyae.blogspot.com) and developed a multiauthor blog for my own association.
By Katherine Raynolds, staff attorney with the National Association of Realtors® in Chicago.
It’s time to draft a policy for regulating employee use of blogs, chats, and social networks.
By Kevin Fritz and Carolyn Schwaar
Blogging is like a conversation; some sound like the local coffee shop on a Saturday morning and others, well, they sound like a library. “Good blogs provide a point of view, fresh news, and opinions that inspire thought, feedback, and action,” says Todd Carpenter, social media manager for the NATIONAL ASSOCIATION OF REALTORS®. “They're personal and enlightening and they can build real relationships.”