Gary Clayton, RCE, CAE, CEO,
Illinois Association of REALTORS®.
Gary Clayton, RCE, CAE, CEO of the Illinois Association of REALTORS®, is this year’s recipient of the William R. Magel Award of Excellence, which honors an individual who has truly excelled
in his or her role as an association executive.
Getting It Done: Programs & Value
How to uncover the value of every member
Articulate the advantages of member benefits and identify programs that no longer offer a real member value in four easy steps.
Step 1. List every program, product, and service you offer, from telephone customer service and support to leadership training. Be specific and don’t list general categories, such as “education” or “MLS.”
It's not easy to attract the attention of busy REALTORS®. Associations must flex every creative muscle to produce promotional and advertising materials that will engage and inform. REALTOR® AE asked associations to submit their best advertisements, flyers, event brochures, and other marketing materials to our 2011 competition.