The best associations are recognized as those that know how to custom-tailor programs, products, and services to meet the ever-changing needs of their members. They know how to keep their services fresh, relevant, and valuable to members every day. — Best Practices for Realtor® Association Executives, 2003.
5 tips for PR on a shoestring
1. Know what your audience wants
By Elaine Gast
MLS and the
Why the media get real estate issues so wrong . . . and what you can do about it.
There’s something rotten in the news these days. Although news media across the country are reporting on the real estate boom—from the New York Times to the Topeka Capital Journal—very few cast Realtors® in a positive light. When reporters aren’t portraying Realtors® as money-hungry hustlers, chances are they’re botching facts or bungling quotes.
Writing a letter or opinion piece for the press? “The first mistake people make is responding to something negative in another article,” says Steve Cook, NAR’s vice president of public relations. “You’re better off delivering the message you want to convey, instead of debating or criticizing what someone else said.” Here are tips from Cook on writing letters and opinion articles.
* Know the format in which you’re writing. Letters to the editor respond to a previous article; opinion articles are proactive ways to get your message out.
By Saul Klein
Many brokers today want a sense of “oneness” with their MLS. They want one MLS that covers their entire market and they want to pay one fee to oneorganization. They want to be able to serve on one MLS board, deal with one MLS vendor, receive their data in one format, and play by one set of MLS rules. Too often, though, multiplicity is the name of the game.
By Ralph Holmen & Marion Hanson
Although technology has made listing data more valuable, it has also made it more vulnerable. And protecting it isn’t easy. To keep data from being stolen, a host of technical and legal hurdles must be overcome—from securing copyright to determining ownership.
Here we’ll explore the legal issues raised by the need to better protect and manage MLS and listing data and take a look at efforts under way for providing better protection.
By G.M. Filisko
Privately owned? Association-owned? Regional? National?Which Multiple Listing Service model has the best chance of becoming the MLS of the future in America?
By Masha Zager
Is a virtual trade show for you? Thanks to a growing variety of virtual-event software vendors, a more receptive (and time-crunched) audience, and statistics that show
massive time and money savings for exhibitors, sponsors, and attendees alike, virtual events are becoming viable options for associations.
By Kelly Quigley
Reading books and taking classes go only so far in preparing you to be an association executive. The most valuable career guidance comes from successful colleagues who’ve been in the profession long enough to put things into perspective. Here, recipients of the prestigious William R. Magel Award of Excellence share wisdom with those fresh to the field of Realtor® association management.