By Carolyn Schwaar
Do you overburden your members with e-mail? This convenient and cost-effective way to communicate with members is often overused, associations report, to the extent that members block association e-mail and plead to be opted-out. So what’s the critical balance between keeping members informed and overloading their inboxes?
Bundle Your Message
By David Staebler
Once a factual tool shared by brokers, MLSs recently have been called upon to reach a new audience—consumers. Can MLSs maintain the integrity of their traditional role while simultaneously evolving as a marketing tool?
By F.P. Maxson
Have a document retention policy at your association? Never thought about it? Well, there are now new reasons you should. First, the recent amendments to the Federal Rules of Civil Procedure (FRCP) increase the need for an association to adopt a policy. Second, a good document retention system is an effective risk management tool.
Across the country, Realtor® organizations are shaping the outcomes of legislation and regulation on a wide variety of issues.
So what hot topics should set off your e-mail campaigns to legislators and get you to mobilize members? Here are 10 important issues you should know and what some associations are doing about them.Taxes on Real Estate Commissions
Dozens of state associations continue to fight off lawmakers’ efforts to tax real estate commissions.
By Isham Jones, NAR Legal Dept.
Picture this: Your association hosts its annual holiday party for members and affiliates. An attendee drinks too much alcohol, gets behind the wheel of her car, and causes a fatal accident. The association faces legal action.
It’s a dreadful scenario to imagine, but for one Realtor® association, this was reality.
By Carolyn Schwaar
If there’s one task many association executives feel ill prepared to handle, it’s budgeting. The legal and technical aspects of financial accounting can be tricky, and the abundance of paperwork can be confusing. RAE asked AEs to send in their financial questions and had NAR finance chief John Pierpoint offer his advice.
Web Site Redo
Here’s what to look for in a development company when it’s time to overhaul your association’s Web site.
“Balance” is probably the biggest single challenge association executives face—balancing staff with elected leadership; programs, activities, and services with member-demographic needs; and the different personalities and priorities of members on our committees. Without the right balance in each area, committees will not meet their goals, staff or members will become frustrated with each other, and, most important, the services the association offers will suffer.
Bridging the Age Gap
How can AEs overcome multigenerational issues and create synergy among four generations of members?