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January 1, 2007

Regardless of whether your association is directly reaching out to and serving today’s consumers, it’s essential to understand how they affect the products and services you provide to your members.

Consumer preferences in communication and house features, not to mention the type of relationship they want with a Realtor®, all affect the way members do business. From online shopping to electronic forms to e-mail and text messaging, the homeselling and homebuying process is evolving.
January 1, 2007

By Julie Ziemelis

Action Beyond Size

Strength in numbers” is a popular axiom. However, when you have only 1,600 Realtor® and affiliate members and need to raise tens of thousands of
dollars to fund low-income housing grants, you need something more—spunk and enthusiasm.

The Santa Cruz Association of Realtors®, Calif. Housing Foundation sold 800 tickets and raised $63,000 for the second annual “A Taste of Santa Cruz” fund-raiser held Nov. 2, 2006, in Santa Cruz.
January 1, 2007

Consumer Focus
Why more associations are catering to homebuyers and homesellers with education, advocacy, and outreach.
By Bridget McCrea

Community Building
By getting involved locally, associations and their members are increasing livability in their communities.
By Masha Zager

Charity Driven
Charity work brings associations a sense of fellowship and service, plus valuable media attention. By Mary K. Fons
January 1, 2007

Chair Report: Too Plugged In?
By Walt Baczkowski

Executive Briefing: Association News and Events
By Carolyn Schwaar

2007 Winners: Outstanding Realtor® Association Web Site Contest
Nine association sites stood out as this year’s winners delivering true member service online.
By Carolyn Schwaar

Web Site Redo
What to look for in a development company when it comes time to overhaul your association’s Web site.
By Bridget McCrea
January 1, 2007

Summer 2007 Take Political Action

Picking a Winner
Tips and strategies from Realtor® association GADs on choosing candidates to back with your association’s support and money.
By C. Warren

Wakeland

Lobbying Success
Adopt these best practices from Realtor® association lobbyists to your political program. By Bridget McCrea

Know Your Issues
10 political hot button issues every association should know.
By Carolyn

Schwaar
January 1, 2007

Although some areas of the country are experiencing dramatic real estate market fluctuations, others have not been so severely affected. This hasn’t stopped the national media from painting a universally grim picture from coast to coast. So in an effort to educate their community about true local conditions, many associations are launching their own public relations campaigns.
January 1, 2007

By Carolyn Schwaar

Ever feel clueless when members talk about new Web features or gadgets? Wish you could stay on top of technology trends without spending hours on the Web?

Here, tech geeks and Internet researchers from NAR’s Center for Realtor® Technology, REALTOR.org, Realtor® Magazine, and Information Central offer their favorite user-friendly technology news and trend sites. A brief visit every week or two, will help you can keep up on the latest tech trends.
January 1, 2007

Is running your association a 24-hour-a-day job? Do you bring projects home at night and go into the office on weekends? Can you even imagine leaving for a week’s vacation? Don’t worry, you’re not alone. Association executives are renowned for their dedication. It’s important, though, not to fall down that slippery slope into workaholism.
January 1, 2007

By Carolyn schwaar

Attracting students to real estate schools has been a breeze in the past five years. The housing boom kept most prelicensing classes at capacity. But now, in the current market slowdown, association education directors are gearing up for a tougher time attracting professionals to a career in real estate. Here are some ways associations can keep their rosters full and stabilize their education program income.

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