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January 1, 2007

The sense of gratitude you experience after improving someone else’s life makes it clear: Charity work is often its own reward. But when Realtor® associations get charitable, they often garner media attention and improve the perception of Realtors® along the way. There’s nothing wrong with that.

Going with what you know
September 1, 2006

By Carolyn Schwaar

After examining readers’ reactions to tens of thousands of ads, the American Marketing Association concluded that the best way to create an effective promotion is to present one key idea, in an easy-to-read and -understand manner, that speaks to the needs and interests of your target audience, and is supported by a headline, illustration, and text. Here are some tips to help your ads get noticed.

Copywriting Tips
September 1, 2006


By Bridget Mccrea

The Southwest Iowa Association of Realtors® dates back to the 1920s, and for 84 years it attracted a good portion of the membership to its annual picnic. Men and women gathered around picnic tables and barbecue grills socializing, eating, and enjoying the event, which served as a catalyst for new relationships, business dealings, and friendships.
September 1, 2006

Outstanding speakers—those that deliver practical tips, motivate, and inspire—are the cornerstone of a successful event.
September 1, 2006

Hot Topics, Hot Speakers, Hot Ticket
Outstanding speakers—those that deliver practical tips, motivate, and inspire—are the cornerstone of a successful event. 
By Karen JonesCashing In on Events
As the real estate market cools, associations fear losing members— 
and their dues dollars. Can event revenue fill the gap? 
By Elaine Gast
September 1, 2006

By Marion Hanson

The event was a success. The attendees were impressed with the entire production, most notably your speaker. The next week, you get the speaker’s invoice, and it includes two first-class airline tickets, limousine charges, and several high-priced dinners.
June 1, 2006

“Leadership is not magnetic personality, that can just as well be a glib tongue. It is not ‘making friends and influencing people,’ that is flattery. Leadership is lifting a person’s vision to higher sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations.” — Peter F. Drucker

8 essentials of association strategic

June 1, 2006

The best associations are recognized as those that know how to custom-tailor programs, products, and services to meet the ever-changing needs of their members. They know how to keep their services fresh, relevant, and valuable to members every day. — Best Practices for Realtor® Association Executives, 2003.

5 tips for PR on a shoestring
June 1, 2006

Whether you’re just starting out in association management or you’ve been doing it for decades, the range of skills you must master is wide and ever-changing. From managing the office to inspiring volunteers to keeping current on industry trends, RAE offers you these tips for keeping your association ahead of the curve and running smoothly.

5 things AEs need to know to manage effective associations