By Kelly Quigley
Reading books and taking classes go only so far in preparing you to be an association executive. The most valuable career guidance comes from successful colleagues who’ve been in the profession long enough to put things into perspective. Here, recipients of the prestigious William R. Magel Award of Excellence share wisdom with those fresh to the field of Realtor® association management.
By Carolyn Schwaar
Continuing education isn’t just for members. Whether you’re just starting out in association management or you’ve been doing it for decades, professional development keeps your skills sharp and your practices relevant. For less-experienced association executives, NAR’s professional development opportunities are critical; there’s nowhere else you can learn how to be a better Realtor® AE.
Now may be the best time to approach your board of directors or boss for that big raise. Although an annual 3 to 5 percent raise is the average in the U.S., real estate has had an exceptionally good run, driving up memberships and increasing demand for association services and products. Here are 10 tips for getting the raise you deserve:
1. List all programs, activities, and services of the association. (Refer to the Program Budget Worksheet online at REALTOR.org for examples of what should be included.)
2. Have all staff members estimate the number of annual hours spent on each program, activity, or service.
Do You Teach Enough?
Associations rev up education to draw members’ interest and increase revenue. By Elaine Gast
Not Just for Members Anymore
When associations offer programs for consumers, members reap the long-term rewards.
By G. M. Filisko
This is very cool. Serving as the Association Executives Committee chair feels like my turn at bat. I’m sure many of you remember playing baseball in the summer as a kid, waiting and waiting for your turn to step up to the plate and feeling that the game was up to you. That’s how I feel now.
Over the years people have asked me, “How did you get into the business?” Well, back in 1982 I simply needed a job! I’m sure many of you can relate.
As the average real estate practitioner’s economic outlook starts to dim in light of the industry cool down, some associations are experiencing an upsurge in Realtors® going head-to-head against one another in disputes over issues ranging from commission splits to client agreements. In short, when times get tough, the fight for every dollar can become relentless. And even if the dispute is not about commissions, AEs say that members realize today’s failure to stop poor or unethical business practices can lead to tomorrow’s lost commission.
By fine-tuning your daily MLS responsibilities and eliminating the activities that take a large amount of your time, you’ll discover you have more time to work on new products and services for your members. Here’s how to do it:
1. Put everything online.
Any administrative document that can go online should go online, especially MLS forms that you’d typically fax or mail upon request, such as: reporting forms for violations, subscriber agreements, end-user agreements, profile sheets, self-help FAQs, and schedules.
Administrative Service Partnerships
1. Collaborate with other associations to provide a National Realtors® Database System data entry or point of entry (POE) person.
2. Create a single membership system that services multiple associations and is accessed via the Internet.
3. Outsource administrative functions to a private management company or another association.
By Masha Zager
Real estate education has to be two things: convenient and accessible. That's why Realtor® associations are thinking outside the classroom and expanding their online course offerings.
In response to association demand, commercial vendors have developed a wide variety of prelicensing and continuing education course offerings, and a lot of the continuing education courses are approved for continuing education credit in many states.