Ever since the word “Internet” became part of our vocabulary, we’ve heard from industry gurus that we need to prepare for life after MLS. According to these experts, our local MLSs will either be gobbled up by Google; become a regional, statewide, or national MLS; or simply be replaced by the Internet. In the past few years, these specialists have produced white papers to explain new concepts like “overlapping market dysfunction,” “listing syndication,” and other buzz phrases.
When I’m out in the field working at state and local REALTOR® associations, I see that technology is a blessing and a challenge for AEs and their members. Members want, and need, ongoing technology training to learn new applications, and AEs are continually looking for new ways to offer services in more efficient ways through the latest technology.
We’ve all heard about the guy who was passed over for a promotion because of that detail on his Facebook profile, or the woman who Twittered herself out of the running for a job. The simple fact is that today, recruiters and hiring executives start at social networking sites to learn about potential candidates. In fact, a survey of 2,600 hiring managers conducted last year by CareerBuilder.com found that more than a third of respondents were dissuaded from hiring someone based on their findings at job candidates’ social network pages.
by Bridget McCrea
They say the best things in life are free. Nowhere is this more evident than online, where free software and utilities abound for organizations just like yours. From social networking platforms to Web security software to portals that allow you to post jobs and search for good candidates online, the Internet remains one of the last bastions for good, free stuff. Here are great new free* online services that you can start taking advantage of right now:
REALTORS® across the country are buzzing (blogging, tweeting, posting) about an exciting way to learn new technology and marketing strategies: participant-organized, peer-to-peer Real Estate BarCamps.
REALTOR® associations reveal the inspiration and challenges of embracing the world’s top social networking site.
Facebook is the most popular social networking site on the Internet and hundreds of REALTOR® associations are participating for the same reason: two-way communication with members. Through sites such as Facebook, associations are learning more than ever about what’s important to their members. Here’s more from REALTOR® associations on their Facebook initiatives.