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January 1, 2007

A Diverse Viewpoint
How can AEs help association leaders understand the extent to which diversity in the board room will help balance the organization’s services?

John F. Kennedy said, “The wave of the future is not the conquest of the world by a single dogmatic creed, but the liberation of the diverse energies of free nations and free men.”
January 1, 2007

I’ll never forget the slogan I saw on a poster in an Ohio state representative’s office when I was visiting for a state legislative conference years ago: “No person’s life, liberty, or pursuit of happiness is safe as long as the legislature is in session.”
January 1, 2007

By Carolyn Schwaar

Realtors® have the chance to make “the voice of real estate” heard loud and strong during every election. Of course, that means they must vote. Low member voter
turnout can cripple your efforts to make an impact on local law making. Here are some ways in which Realtor® associations are getting members to vote, as well as some tips that may help your association during the next election.
January 1, 2007

The sense of gratitude you experience after improving someone else’s life makes it clear: Charity work is often its own reward. But when Realtor® associations get charitable, they often garner media attention and improve the perception of Realtors® along the way. There’s nothing wrong with that.

Going with what you know
September 1, 2006

By Carolyn Schwaar

After examining readers’ reactions to tens of thousands of ads, the American Marketing Association concluded that the best way to create an effective promotion is to present one key idea, in an easy-to-read and -understand manner, that speaks to the needs and interests of your target audience, and is supported by a headline, illustration, and text. Here are some tips to help your ads get noticed.

Copywriting Tips
September 1, 2006

 

By Bridget Mccrea

The Southwest Iowa Association of Realtors® dates back to the 1920s, and for 84 years it attracted a good portion of the membership to its annual picnic. Men and women gathered around picnic tables and barbecue grills socializing, eating, and enjoying the event, which served as a catalyst for new relationships, business dealings, and friendships.
September 1, 2006

Outstanding speakers—those that deliver practical tips, motivate, and inspire—are the cornerstone of a successful event.
September 1, 2006

Hot Topics, Hot Speakers, Hot Ticket
Outstanding speakers—those that deliver practical tips, motivate, and inspire—are the cornerstone of a successful event. 
By Karen JonesCashing In on Events
As the real estate market cools, associations fear losing members— 
and their dues dollars. Can event revenue fill the gap? 
By Elaine Gast
September 1, 2006

By Marion Hanson

The event was a success. The attendees were impressed with the entire production, most notably your speaker. The next week, you get the speaker’s invoice, and it includes two first-class airline tickets, limousine charges, and several high-priced dinners.

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