They’re Democrats and Republicans; they’re liberal independents and Tea Party conservatives. The people we elect to make laws affecting our communities are as varied as the places we call home. But when it comes to gaining the backing of REALTOR® associations, candidates must have one thing in common: support for the REALTOR® organization’s political positions.
A Push to Green the MLS
There may not be a rush of home buyers asking about the “carbon footprint” of a property, which includes its water and energy usage, carbon dioxide emissions, and indoor air quality, among other things. But according to the U.S. Green Building Council and others, such information soon will be in high demand.
Yes, Anyone Can Innovate
Learn to meet more demands with fewer resources, adapt old offerings to serve new needs, and use your existing organization to lead a changing industry.
By Masha Zager
Game Changers Program Profiles
Breakthrough product & service ideas for an industry in which the game will never be the same.
Motivation, key to creativity
By Dave Phillips, RCE, CAE, AEC
Association executive Jim was on a rare vacation, enjoying a break from the rain and snow of New England with his family in Hawaii. Then his cell phone rang on Jan. 2. The chair of his board needed to meet with Jim that Thursday; it was important, Jim’s assistant explained. So he left his family and flew East.
Expertise Builds Trust
by Melynn Sight
One of the most effective things you can do to develop trust as an association executive is demonstrate a personal commitment to your own ongoing education and professional development. You want your members, leadership, and staff to think of you as an AE who is on top of the latest strategies, trends, and technology in association management.
From what colors attract the most readers to where a person’s eyes go while reading an e-mail, communication technology experts are constantly studying how to best capture and maintain interest. Here are eight tips, backed up by new research, that can help you make your electronic communications even more effective.
We all know the value of offering fresh and innovative programs to members. New offerings can attract and retain more members, and even inspire them to become volunteers. Cutting-edge services canboost your association’s budget, enhance its reputation, and deepen its political and community influence. However, building innovation into our organizations doesn’t happen overnight. Often, the hardest part is just getting started.
We know REALTOR® associations are communicating their advocacy efforts, because members consistently say legislative and regulatory updates are an important part of the information they
receive. But communicating in ways that unite and motivate action often remains a challenge.
Discussing advocacy should be simple, jargon-free, and personal—the hallmarks of any effective communication plan. Easier said than done? Here’s how communications pros overcome the challenges of simple but effective communication when it comes to politics.