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Retarget Site Visitors to Convert Leads

March 1, 2012: 

Too often, the people who come to your Web site once don’t come back again. You can increase the odds of online visitors returning to your site and engaging with you by running an effective retargeting campaign.

March/April 2012 Market Pulse

March 1, 2012: 

Existing-home sales improved in January from the previous month by 4.3 percent, pointing to improved sales in 2012 if the trend holds. NAR’s forward-looking pending home sales index, with a 2 percent gain in January, also points to sales growth. The latest pending sales level, at 97.0, is at its highest in the last five years, not counting the spikes caused by the home buyer tax credit in 2009 and 2010.

Notes From Readers: Ease Investor Loan Restrictions

March 1, 2012: 

Regarding the article “Fed Advocates REO Rental Program” (Daily Real Estate News, Jan. 5, 2012), the Fed needs to ease the restrictions for investor loans to investors that have good credit and maintain more than four mortgages in good standing. We have lots of potential buyers in our marketplace, but because they have four or more loans, they are prevented from purchasing. It’s a ridiculous restriction and inhibits small business. Loans to qualified investors were not the mortgage problem.

Milestones to the Future

March 1, 2012: 

In 2012, REALTORS® will be going back to the (virtual) classroom, marching on Capitol Hill, and earning rewards for engaging with their association.

The Importance of Connections

March 1, 2012: 

Maybe it’s all the tweeting I’ve been doing (via @realtormag), but 400 words feels like a lot to write about one topic. Instead, a potpourri.

Getting Right Side Up

March 1, 2012: 

Banks can spur a housing recovery by providing underwater borrowers relief through principal reduction.