by Dan Rafter
Legislative impact: New political advocacy strategies help even small associations battle harmful New regulations and taxes.
Clyde Goodbread was asking a lot from the 290 members of the Amelia Island-Nassau County Association of Realtors , Fla. Goodbread, executive vice president of the association, needed members to agree to a nearly 100 percent increase in their yearly membership dues to hire a full-time government affairs director.
Forward-looking real estate industry pundits predict the future of your association and how to plan for smooth sailing today.
When you did strategic planning five years ago, did you foresee today’s still-booming market? Did you conceive of today’s alternative online business models or the threat of banks trying to get into real estate?
I can’t tell you how many times over the years I’ve felt like road kill on the information highway. Just about the time I figure out how to drive one new tool, another comes along. I was in total technology panic at the Association Executives Institute in Vancouver when Terry Penza told us she would be using text messaging for emergencies. Thank God we didn’t have any! I still haven’t figured out how to text a message, but I’m working on it.
Associations take grassroots action to keep the pressure on lawmakers to pass the Small Business Health Fairness Act.
State and local associations are following the National Association of Realtors¨' lead in turning up pressure on their congressional representatives to support the Small Business Health Fairness Act, H.R. 525/S.406. The legislation would give independent contractors--the largest segment of real estate practitioners--access to affordable group health insurance.
Hurricane relief efforts nationwide show the dedicated spirit and housing know-how of the Realtor® community.
Executives at state and local Realtor® associations mobilized their staff quickly to coordinate relief efforts for survivors after Hurricane Katrina hit in late August.
by Paul Beakley
Public Awareness: associations are building on NAR's national efforts to CRAFT Local Image Campaigns.
Around the country, associations large and small are building on the momentum of NAR's national awareness campaign, using local radio, print media, and television to put their own spin on things.
This issue of RAE magazine is all about change and addressing issues like, What will associations look like in five years?
What will we look like in five years? Personally, I’m concentrating on growing hair and finding my cheekbones.
Like any business, associations often struggle with their identity. Are they projecting a strong image to members? Do members understand what they do and offer? Is their role as "the voice for real estate" getting through to members and consumers?
More associations that rely on e-mail communication with members are finding that their messages are being blocked, bounced, or filtered as spam.
As associations begin eliminating paper communications and moving important functions such as voting, education, and meetings to an online environment, the problem with blocked e-mails is causing great concern. After all, how can Realtors® and consumers make the move toward online transactions when they can’t even ensure that e-mail is being delivered?
You have great ideas for your association—new services, high-tech solutions, and sweeping reorganization plans. But how do you get staff and stakeholders to buy into your vision and support you along the way? Here are 10 strategies to keep in mind for implementing changes effectively.
1. Act quickly.
Communicate impending changes as soon as possible. That way, the rumor mill won’t have a chance to grind out stories that aren’t true.
2. Explain the decision.