With the frequency of my travel this year as AEC chair, mostly to the NAR offices in Chicago, my 13-year-old twins decided to have some fun with good old Dad. At a recent Sunday evening dinner my son Mackenzie, said “Hey, Dad, I saw this movie the other day about a guy who had another family in a distant town . . . do you have another family in Chicago?” Then my daughter Mary got in to the swing by saying “Dad, remember my 13th birthday . . . oh, I forgot, you were in Chicago!” again, laughs all around the table.
Although several state and local associations have launched consumer-oriented Web sites providing free information on important housing issues, few have branded themselves strongly as Realtor® association sites. Many don’t even use the word “Realtor®” in their Web site address.
As the real estate market cools, associations fear losing members . . . and their dues dollars. Can event revenue fill the gap?
Event: Free cocktail reception for affiliates only
Host: Greater Syracuse Association of Realtors®
Cost: $1,200 Profit: $25,000 – $45,000
PRIce to Attend: Free
Strategy: Create and mail one invitation to affiliates
The number of local commercial real estate structures within local and state Realtor® associations has grown dramatically over the last five years. REALTOR associations across the country are seeing the advantages of launching an organization to provide programs and services for their commercial practitioners. Here are just a few of the advantages.
1. Grows your membership -- and your revenue.
2. Educates residential practitioners on the skills, experience, and background needed to be a successful commercial broker
By Todd Costigan
Foil Content Theft
You may refer to it as “data,” but to thieves, your MLS listings are valuable content. To secure your content, consider using a number of the following tools and methods.
The Wichita Area Association of Realtors® will host its first summit of Realtor® association education directors, Feb. 1-2 in Wichita, Kan. The summit aims to teach attendees how to design and deliver avant-garde education programs that are valuable in a fluctuating market.
Thinking of boosting your educational programming? You’re not alone. Many associations have been bulking up their course schedules in response to surging membership, the increasing complexity of the transaction, and increases in state continuing education requirements.
Associations add courses with an eye toward meeting member needs and generating important nondues revenue along the way. Maybe it’s time to ask, do your educational offerings make the grade?
by Paul Beakley
Affiliate outreach: associations offer their affiliate members more than just exclusive access to their membership.
At a recent Realtor expo in San Diego, the most popular booth didn't feature a title company or a mortgage brokerage; it featured a plastic surgeon. The showroom floor was lined with booths for jewelers, dentists, carpet cleaners--the list goes on. Only association members were permitted to exhibit, so how did such a far-flung assembly of businesses find themselves members of the San Diego Association of Realtors ?
As Terry McDermott closed in on his final months as NAR’s chief executive, he sat down with RAE magazine to share his thoughts on how association executives, association management, and the REALTOR® organization can be more successful in reaching out to members and improving the real estate industry.