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March 1, 2006

By Elaine Gast

MLS and the


Why the media get real estate issues so wrong . . . and what you can do about it.

There’s something rotten in the news these days. Although news media across the country are reporting on the real estate boom—from the New York Times to the Topeka Capital Journal—very few cast Realtors® in a positive light. When reporters aren’t portraying Realtors® as money-hungry hustlers, chances are they’re botching facts or bungling quotes.
March 1, 2006

Writing a letter or opinion piece for the press? “The first mistake people make is responding to something negative in another article,” says Steve Cook, NAR’s vice president of public relations. “You’re better off delivering the message you want to convey, instead of debating or criticizing what someone else said.” Here are tips from Cook on writing letters and opinion articles.

* Know the format in which you’re writing. Letters to the editor respond to a previous article; opinion articles are proactive ways to get your message out.
March 1, 2006

By Saul Klein

Many brokers today want a sense of “oneness” with their MLS. They want one MLS that covers their entire market and they want to pay one fee to oneorganization. They want to be able to serve on one MLS board, deal with one MLS vendor, receive their data in one format, and play by one set of MLS rules. Too often, though, multiplicity is the name of the game.
March 1, 2006

By Ralph Holmen & Marion Hanson

Although technology has made listing data more valuable, it has also made it more vulnerable. And protecting it isn’t easy. To keep data from being stolen, a host of technical and legal hurdles must be overcome—from securing copyright to determining ownership.

Here we’ll explore the legal issues raised by the need to better protect and manage MLS and listing data and take a look at efforts under way for providing better protection. 
January 1, 2006

By G.M. Filisko



Privately owned? Association-owned? Regional? National?Which Multiple Listing Service model has the best chance of becoming the MLS of the future in America?
January 1, 2006

By Masha Zager

Is a virtual trade show for you? Thanks to a growing variety of virtual-event software vendors, a more receptive (and time-crunched) audience, and statistics that show
massive time and money savings for exhibitors, sponsors, and attendees alike, virtual events are becoming viable options for associations.
January 1, 2006

By Kelly Quigley

Reading books and taking classes go only so far in preparing you to be an association executive. The most valuable career guidance comes from successful colleagues who’ve been in the profession long enough to put things into perspective. Here, recipients of the prestigious William R. Magel Award of Excellence share wisdom with those fresh to the field of Realtor® association management.
January 1, 2006

By Carolyn Schwaar

Continuing education isn’t just for members. Whether you’re just starting out in association management or you’ve been doing it for decades, professional development keeps your skills sharp and your practices relevant. For less-experienced association executives, NAR’s professional development opportunities are critical; there’s nowhere else you can learn how to be a better Realtor® AE.