Hot Topics, Hot Speakers, Hot Ticket
Outstanding speakers—those that deliver practical tips, motivate, and inspire—are the cornerstone of a successful event.
By Karen JonesCashing In on Events
As the real estate market cools, associations fear losing members—
and their dues dollars. Can event revenue fill the gap?
By Elaine Gast
“Leadership is not magnetic personality, that can just as well be a glib tongue. It is not ‘making friends and influencing people,’ that is flattery. Leadership is lifting a person’s vision to higher sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations.” — Peter F. Drucker
8 essentials of association strategic
Whether you’re just starting out in association management or you’ve been doing it for decades, the range of skills you must master is wide and ever-changing. From managing the office to inspiring volunteers to keeping current on industry trends, RAE offers you these tips for keeping your association ahead of the curve and running smoothly.
5 things AEs need to know to manage effective associations
The best associations are recognized as those that know how to custom-tailor programs, products, and services to meet the ever-changing needs of their members. They know how to keep their services fresh, relevant, and valuable to members every day. — Best Practices for Realtor® Association Executives, 2003.
5 tips for PR on a shoestring
By Elaine Gast
MLS and the
Why the media get real estate issues so wrong . . . and what you can do about it.
There’s something rotten in the news these days. Although news media across the country are reporting on the real estate boom—from the New York Times to the Topeka Capital Journal—very few cast Realtors® in a positive light. When reporters aren’t portraying Realtors® as money-hungry hustlers, chances are they’re botching facts or bungling quotes.
Writing a letter or opinion piece for the press? “The first mistake people make is responding to something negative in another article,” says Steve Cook, NAR’s vice president of public relations. “You’re better off delivering the message you want to convey, instead of debating or criticizing what someone else said.” Here are tips from Cook on writing letters and opinion articles.
* Know the format in which you’re writing. Letters to the editor respond to a previous article; opinion articles are proactive ways to get your message out.