1. Promote Pride
Make it a strategic initiative at your association to enhance the REALTOR image by enhancing members’ pride in being a REALTOR. Put this on par with helping members make money.
2. Publish Pride Stories
Feature a regular column on professionalism in your publications. It can detail best practices and recognize members for their exemplary ethical conduct. At the West Michigan Lakeshore Association of REALTORS, we dedicate an entire issue of our quarterly magazine to professionalism every year.
Analysis of local legislation
NAR's Land-Use Initiative helps state and local Realtor® associations in their public policy advocacy of (or opposition to) land-use issues. Upon request, NAR will provide free expert analysis of the legal, planning, economic, and environmental issues surrounding legislative and regulatory proposals.
Primary contact: Bob McNamara
If you want to positively influence the way consumers think about buying a home—and how they perceive Realtors®—you have to talk to them directly. At least that’s what some associations have decided. That’s why they’ve created programs that educate consumers about home buying, the real estate market, and the role of Realtors®. Here, the experts tell you how they’ve reached out to consumers and boosted their members’ image in the process.
Why Educate Consumers?
With the frequency of my travel this year as AEC chair, mostly to the NAR offices in Chicago, my 13-year-old twins decided to have some fun with good old Dad. At a recent Sunday evening dinner my son Mackenzie, said “Hey, Dad, I saw this movie the other day about a guy who had another family in a distant town . . . do you have another family in Chicago?” Then my daughter Mary got in to the swing by saying “Dad, remember my 13th birthday . . . oh, I forgot, you were in Chicago!” again, laughs all around the table.
As the real estate market cools, associations fear losing members . . . and their dues dollars. Can event revenue fill the gap?
Event: Free cocktail reception for affiliates only
Host: Greater Syracuse Association of Realtors®
Cost: $1,200 Profit: $25,000 – $45,000
PRIce to Attend: Free
Strategy: Create and mail one invitation to affiliates
The number of local commercial real estate structures within local and state Realtor® associations has grown dramatically over the last five years. REALTOR associations across the country are seeing the advantages of launching an organization to provide programs and services for their commercial practitioners. Here are just a few of the advantages.
1. Grows your membership -- and your revenue.
2. Educates residential practitioners on the skills, experience, and background needed to be a successful commercial broker
Thinking of boosting your educational programming? You’re not alone. Many associations have been bulking up their course schedules in response to surging membership, the increasing complexity of the transaction, and increases in state continuing education requirements.
Associations add courses with an eye toward meeting member needs and generating important nondues revenue along the way. Maybe it’s time to ask, do your educational offerings make the grade?