No single policy area in association management is more important to an association’s long-term success than developing a sound financial policy. In both economic boom times and downturns, a thorough and reasoned financial policy that is accepted by leadership and staff enables associations to hold a steady course.
by Stephanie Lance
Save a tree, recycle paper! It’s the classic slogan of environmentalism. Effective, too, considering that paper is the item most Americans recycle. Still, we can do more at home and in the office to reduce paper waste.
Here are some of the many ways your association can go paperless. You’ll save not only trees, but time, money, and energy.
By Melynn Sight
Communicating with new members—especially young members—can seem like a challenge given that they’re busy, used to getting their information from the Internet, and aren’t familiar with the value of your offerings. How do you ever get those young members’ attention, let alone make sure that your messages will be effective enough to encourage continued membership?
by Ken Wysocky
For increasing numbers of members, a printed newsletter or magazine is the technological equivalent of rune-covered stone tablets. Boring. That’s why increasing numbers Realtor® associations, are slowly turning to audio podcasts and online videos to offers members more interesting and convenient ways to consume association information.
by Carolyn Schwaar
If terms like Facebook, MySpace, or ActiveRain aren’t buzzwords in your office yet, here’s the scoop.
In recent years, Realtors® have joined these networking Web sites in droves to market themselves, connect with potential customers and fellow Realtors®, and obtain leads, mainly by driving traffic to their own sites. These networking sites have been called a back channel, where members communicate with others on a more causal basis for peer-to-peer learning and sharing.
So why would associations join?