As energy costs rise along with concern for the environment, more REALTORS® are asking for a new kind of listing data from their MLS: information on property energy efficiency and “green” features from Energy Star appliances and high-grade insulation to actual “green” home certifications are being added as categories in MLSs nationwide. Association and MLS executives are working fast to provide this new marketing tool so that members can meet the growing consumer demand.
The one practice that saves Realtor® associations thousands of dollars, leads to legislative victories, enhances members’ image, and benefits local communities is something we all learned in kindergarten—sharing. And ideal role models for how to share are association government affairs directors (GADs) who have formed a tight and mutually beneficial community through exchanging resources and experiences.
By now 2008 is off and running, and regardless of your previous level of experience you’ll undoubtedly need the advice and support of other AEs sometime during the year. No problem. There are always -other AEs who are more than willing to share their experience, materials, research, and information with you. This generosity is the quality I value the most about being a part of the Realtor® association executive community. But how do you get to know the people? How do you begin creating your own professional network?
by Carolyn Schwaar
When Marti Wermager was handed the keys to the Lakes Country Association of Realtors® office, she’ll admit, she was clueless. “The board said it’s a kinda quiet little office, and that I’ll just ‘figure things out,’ ” Wermager says. But she soon found that even her background as a paralegal couldn’t have prepared her for the complexities of association bylaws, MLS rules, and dues record-keeping.
Veteran AEs on planning in uncertain times
Drafting your annual budget has become more challenging in today’s uncertain economy. Even for associations in areas that are not experiencing a real estate market decline, it’s difficult to predict how much the overall economy could affect your income or which types of programs will attract members.
Of course, this isn’t the first time the market has fluctuated or the economy slumped, so RAE caught up with some veteran AEs in the midst of their budgeting processes to ask for advice.
Generally, environmentalists assume that Realtors® would rather pave over a tree than hug it. But Realtor® associations from coast to coast are rapidly changing that misconception, in part by backing environmental legislation—even when their advocacy has no direct correlation to the real estate market.
“We Live Here, Too”