Recruiting a diverse array of members and leaders is a task filled with potential pitfalls that can frustrate your good intentions. But the end result is well worth the effort. After all, diversity in leadership not only builds credibility in a diverse community, but also enables the association to better understand and meet the needs of its diverse membership. So how can associations successfully recruit with an eye toward diversity?
BY Amy Ritsko-Warren
he headlines have been ferocious. The national, regional, and local media have sunk their teeth into the real estate industry like insatiable beasts in a predator versus prey documentary on the National Geographic Channel. So do we “fight or flight”?
Although running and hiding is an effective course of action with some predators, it only incites the media. A “no comment” response not only implies you have something to coverup but also silences your voice in the conversation with consumers.
By Steve DeBretto
This will be the third and final year the Massachusetts Association of Realtors® purchases booth space at an annual home show, the type of industry event many associations attend to build consumer awareness of Realtors® and showcase their expertise.
“The problem with the home shows is that they aren’t buyer-specific,” says Eric Berman, the association’s communications director. Other booths dedicated to patios, hot tubs, or decking draw current homeowners looking for home improvement ideas, not potential homebuyers.
BY Laurie Janik
Every real estate transaction presents potential legal pitfalls for licensees. Combine an active housing market with an increasingly litigious society, and you have the recipe for lawsuits. Buyers and sellers may bring suits against brokers or agents for a variety of reasons, based on both statutory and common law.
By Bridget McCrea
The life of a lobbyist is one that not many people understand. Charged with persuading members of the government to enact legislation that would benefit their group—in this case the associations of Realtors®—lobbyists spend their days attempting to influence the outcome of legislation or administrative decisions.