Have one bad meal at a restaurant and you may never go back, plus you’ll tell all your friends about the experience. It’s the same with your association classes. All it takes is one boring, unprepared, or
just uninteresting speaker and your members—as well as their colleagues—may never take, or recommend to others, another class. No association can afford to have bad speakers undermine their entire education program.
A merger is the union of two or more corporations into one, known as the surviving corporation. Once a merger is complete, the merging corporations cease to exist and the surviving corporation assumes the assets and liabilities of all of the corporations that are parties to the merger.
by Masha Zager
It shouldn’t be surprising that government affairs directors love social media. After all, their jobs involve persuading other people to act. From LinkedIn to Facebook to Twitter, social media and other communication technologies are amplifying GADs’ voices, helping them reach more REALTORS®, elected officials, and even members of the general public.
Making Merger History
by Jerry Matthews
Recessions change businesses, forcing them to cut costs, change philosophies, or alter their structures to stay afloat. Often this means acquiring, merging, or cooperating with other companies to remain viable.
Associations face the same challenges: pressures of inconsistent revenue, changing member needs, growing consumer demands, and evolving technology. All of these factors are forcing them to consider options for better serving their members, including consolidation.
Thousands of REALTORS® serve as elected and appointed officials in posts government bodies from county planning commissions to the U.S. Senate. The benefits to the real estate industry are clear, but what about the advantages to REALTOR® associations? Should you encourage members to run for office? The REALTOR® association government affairs pros we spoke to answered with a resounding yes.