How to uncover the value of every member benefit
Articulate the advantages of member benefits and identify programs that no longer offer a real member value in four easy steps.
Step 1. List every program, product, and service you offer, from telephone customer service and support to leadership training. Be specific and don’t list general categories, such as “education” or “MLS.”
5 things REALTOR® AEs need to know to effectively manage; 4 easy policy updates to save your association time and money; Associations’ 21 most common strategic plan goals; 3 things to avoid as an AE; 12 best practices for stellar customer service; 6 reasons your association’s directors micromanage; 3 steps to implement your strategic plan; 6 types of difficult people and how to deal with them; 10 reasons you need a lawyer; and the new and improved REALTOR® Association models planning tool.
16 steps to finding a life-changing mentor
Whether it’s your state AE, a neighboring AE, another business leader in your community, or someone you find online, experienced professionals are typically thrilled to be asked to share their advice. Here are some tips on securing a mentor and ensuring a long and mutually beneficial relationship.
Leaders at the two Washington, D.C., area associations‚ Greater Capital Area Association of Realtors® (GCAAR) and Washington, D.C., Association of Realtors®—have found that a personal approach to RPAC fundraising is the key to success.
The Richmond Association of REALTORS®, Va., hosted a housing forum in March with special guest speaker U.S. House Majority Leader Eric Cantor (R-Va.) (pictured above center with REALTORS®), who is also a real estate lawyer and developer.
These seven REALTOR® association executives earned their RCE (Realtor® association Certified Executive) designation after an extensive course of study and exam in May.