5 things REALTOR® AEs need to know to effectively manage
Show me the money
Full-time REALTOR® association chief staff executives’ average annual base salary, 2010:
Median AE salary by association size, 2010:
Average 2010 REALTOR® association income & expenses
(fewer than 500 members)
Dues revenue: $71,763
Non-dues revenue: $75,811
Expense budget: $150,046
Data Fields to Lure More Buyers
MLSs eye tools to supplement property data with extras
Beyond square footage and curb appeal, financing holds considerable sway with home buyers looking to make a purchase. In today’s market, buyers are particularly interested in which federal, state, or community housing assistance programs they qualify for, as well as which special bank financing programs are available to them.
Gary Clayton, RCE, CAE, CEO,
Illinois Association of REALTORS®.
Gary Clayton, RCE, CAE, CEO of the Illinois Association of REALTORS®, is this year’s recipient of the William R. Magel Award of Excellence, which honors an individual who has truly excelled
in his or her role as an association executive.
Getting It Done: Programs & Value
How to uncover the value of every member
Articulate the advantages of member benefits and identify programs that no longer offer a real member value in four easy steps.
Step 1. List every program, product, and service you offer, from telephone customer service and support to leadership training. Be specific and don’t list general categories, such as “education” or “MLS.”
Launched in 2010 by executives at local and state REALTOR® associations, the Nationwide Open House campaign has become a major consumer marketing blitz to promote local real estate and, of course, the benefits of working with a REALTOR®.