What Young AEs Need
New AEC work group strives to engage next generation of association leaders?
There’s no doubt that young, time-crunched, tech-savvy Realtors® have been having a dramatic impact on associations. They’ve prompted AEs to create products such as RSS news feeds, implement programs such as Realtor® rookie societies, and restructure leadership ladders that make volunteering less time-consuming. But how has the AE community responded to the growing number of younger AEs?
Recruiting a diverse array of members and leaders is a task filled with potential pitfalls that can frustrate your good intentions. But the end result is well worth the effort. After all, diversity in leadership not only builds credibility in a diverse community, but also enables the association to better understand and meet the needs of its diverse membership. So how can associations successfully recruit with an eye toward diversity?
Although Web 2.0, online collaboration, wikis, RSS feeds, social networking, and blogging are the buzz today, association executives have been collaborating and, in effect, blogging and networking online since 1998, way ahead of the curve and the general population, says Saul Klein, CEO of Internet Crusade, the company that runs the AE listserv, AETalk.
2008 NAR survey of association technology use tracking programs, products, hurdles, and success stories.
From offering members Web sites to creating blogs, Realtor® associations of all sizes advanced their use of technology in 2007. According to the National Association of Realtor®’ second technology survey of associations, conducted in March 2008, associations spending more on technology and providing more online services then ever before, while battling spam and struggling to find new ways to make members embrace technology.
by Bridget McCrea
Keeping information and resources close to the vest can pay off for some business professionals, particularly when it comes to protecting territories, retaining clients, and gaining an edge in a competitive industry. And although real estate itself certainly ranks as a competitive field, seasoned association executives agree that in the long run, information sharing leads to more payoffs than drawbacks.
Like most of you, as I enter the fourth quarter of the year, I get nostalgic about all that has been accomplished. But I’m also contemplating what has yet to be achieved before the new leaders take the helm. During this hectic time of year, we work simultaneously to satisfy the goals of existing leadership while planning for our new leaders and their goals.
Associations weigh the pros and cons of electronic publications vs. print
E-newsletters today are so easy, fast, cheap, and effective that many associations are asking themselves why they still have paper publications. Although there are considerable benefits to electronically based newsletters, there are still some drawbacks to consider.