The theme of this issue, “trust,” is very timely. Every association executive I know is experiencing increased scrutiny from members. In tough times, we all pay more attention to the value we receive for every dollar we spend. Members want great value from their professional association. And, let’s face it, they are naturally skeptical of the organization. Members expect the leaders of the association to earn their trust.
Through the gloom of default notices, short sales, and foreclosures, there is also the light of first-time homebuyers and investors who are hungry for useful advice and practical tips. And who better to bring this information to consumers than REALTOR® associations, says Philip Tedesco, CEO of the Tucson Association of REALTORS®.
MLSs Fight for Relevance
Chris Carrillo, CEO of the 4,000-member CRIS Regional MLS in northeast Ohio, has been in the MLS industry for more than 10 years. He keeps his organization strong by staying ahead of trends, but increasingly, he says, relevancy is becoming an MLS’s biggest battle.
Real estate is very often a family business, so it's no wonder that members of the same family participate in REALTOR® association leadership. Husbands and wives, parents and their children—even grandchildren—often take turns as association president. For AEs, this can be an advantage or a challenge.
Breakthrough product & service ideas for an industry in which the game will never be the same.
Today REALTOR® associations must dig deep and break out of the norm to come up with exciting, trailblazing ideas to help their members thrive in a challenging market. To inspire REALTOR® associations to reach higher, NATIONAL ASSOCIATION OF REALTORS® CEO Dale Stinton launched a visionary program in 2009: the Game Changers Challenge.
Even though most homebuyers start and narrow their home search by combing through virtual tours and online listings, there’s still no substitute for stepping over the threshold of a real home. That’s why open houses remain an essential selling tool for members. So to combine Internet convenience with open house impact, the Contra Costa Association of REALTORS®, Calif., built HomesOpenToday.com (HOT) to help members market their events to consumers.