Breakthrough product & service ideas for an industry in which the game will never be the same.
Today REALTOR® associations must dig deep and break out of the norm to come up with exciting, trailblazing ideas to help their members thrive in a challenging market. To inspire REALTOR® associations to reach higher, NATIONAL ASSOCIATION OF REALTORS® CEO Dale Stinton launched a visionary program in 2009: the Game Changers Challenge.
Even though most homebuyers start and narrow their home search by combing through virtual tours and online listings, there’s still no substitute for stepping over the threshold of a real home. That’s why open houses remain an essential selling tool for members. So to combine Internet convenience with open house impact, the Contra Costa Association of REALTORS®, Calif., built HomesOpenToday.com (HOT) to help members market their events to consumers.
Not getting along with your leadership? Is the pressure of that conflict, paired with diminished membership numbers and related dues income, causing sleepless nights, temper flare-ups, and exhaustion?
You are not alone. Stressful times can exacerbate personality conflicts and increase the likelihood of issues between professional staff and volunteer leaders. Ultimately, all of this strife can disrupt the efficient operation of your REALTOR® organization.
Bad times made worse
Ever since the word “Internet” became part of our vocabulary, we’ve heard from industry gurus that we need to prepare for life after MLS. According to these experts, our local MLSs will either be gobbled up by Google; become a regional, statewide, or national MLS; or simply be replaced by the Internet. In the past few years, these specialists have produced white papers to explain new concepts like “overlapping market dysfunction,” “listing syndication,” and other buzz phrases.
When I’m out in the field working at state and local REALTOR® associations, I see that technology is a blessing and a challenge for AEs and their members. Members want, and need, ongoing technology training to learn new applications, and AEs are continually looking for new ways to offer services in more efficient ways through the latest technology.
We’ve all heard about the guy who was passed over for a promotion because of that detail on his Facebook profile, or the woman who Twittered herself out of the running for a job. The simple fact is that today, recruiters and hiring executives start at social networking sites to learn about potential candidates. In fact, a survey of 2,600 hiring managers conducted last year by CareerBuilder.com found that more than a third of respondents were dissuaded from hiring someone based on their findings at job candidates’ social network pages.