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Why are you on Facebook?

January 1, 2010: 

REALTOR® associations reveal the inspiration and challenges of embracing the world’s top social networking site.

Facebook is the most popular social networking site on the Internet and hundreds of REALTOR® associations are participating for the same reason: two-way communication with members. Through sites such as Facebook, associations are learning more than ever about what’s important to their members. Here’s more from REALTOR® associations on their Facebook initiatives.

Contents Fall 2010

January 1, 2010: 

MLSs Embrace Social Media
How are MLSs encouraging and enabling subscribers to take advantage of social media while ensuring that they follow MLS rules for posting listings online?
By Masha Zager

Mobile Apps as a Member Service
Savvy REALTOR® associations are creating smart phone applications as a member service, positioning themselves as top providers of real estate business-building technology.
By Carolyn Schwaar

Columns

Chair
Revenue, not MLS, fading.
By Dave Phillips, CAE, RCE, AEC Chair

Contents Spring 2010

January 1, 2010: 

Features

What cloud computing means to REALTOR® associations.
By David Harrison

2010 Best of the Web Winners
Association Web sites employ social networking.
By Carolyn Schwaar

Why Are You On Facebook?
REALTOR® associations reveal the
inspiration and challenges of embracing
the world’s top social media site.
By Carolyn Schwaar

Columns

Chair Report
Embrace the new openness.
By Dave Phillips, RCE, CAE, AEC Chair

Which Candidates Deserve Your Support?

January 1, 2010: 

They’re Democrats and Republicans; they’re liberal independents and Tea Party conservatives. The people we elect to make laws affecting our communities are as varied as the places we call home. But when it comes to gaining the backing of REALTOR® associations, candidates must have one thing in common: support for the REALTOR® organization’s political positions.

Briefing: AE news, Fall 2010

January 1, 2010: 

A Push to Green the MLS
There may not be a rush of home buyers asking about the “carbon footprint” of a property, which includes its water and energy usage, carbon dioxide emissions, and indoor air quality, among other things. But according to the U.S. Green Building Council and others, such information soon will be in high demand.

Right Vendor, Right Price

January 1, 2010: 

Economic uncertainty has driven most associations to embrace the mantra “do more with less,” which makes this the perfect time to re-evaluate vendor relationships and ensure that you are getting the best, at the best value. The best way I’ve found to select the right service vendor is through the request for proposal (RFP) process. Although it is most often associated with government procurement procedures, don’t let the idea of an RFP put you off.

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