By Melynn Sight
Communicating with new members—especially young members—can seem like a challenge given that they’re busy, used to getting their information from the Internet, and aren’t familiar with the value of your offerings. How do you ever get those young members’ attention, let alone make sure that your messages will be effective enough to encourage continued membership?
by Ken Wysocky
For increasing numbers of members, a printed newsletter or magazine is the technological equivalent of rune-covered stone tablets. Boring. That’s why increasing numbers Realtor® associations, are slowly turning to audio podcasts and online videos to offers members more interesting and convenient ways to consume association information.
by Carolyn Schwaar
If terms like Facebook, MySpace, or ActiveRain aren’t buzzwords in your office yet, here’s the scoop.
In recent years, Realtors® have joined these networking Web sites in droves to market themselves, connect with potential customers and fellow Realtors®, and obtain leads, mainly by driving traffic to their own sites. These networking sites have been called a back channel, where members communicate with others on a more causal basis for peer-to-peer learning and sharing.
So why would associations join?
by Isham R. Jones
Hosting a blog can be an extremely effective vehicle for communicating with your members and the public. Like virtually any other business-related activity, however, hosting a blog creates the potential for legal liability for your association. Although the National Association of Realtors® is not aware of a state or local Realtor® association that has been sued over the content of a blog, here are some ways to significantly reduce your risk.
Them’s Fightin’ Words
Have the right association legal counsel at the ready.
By Katherine Raynolds
“Have you been injured and are in need of an attorney, but don’t know how to find the right one? We can help.” That quote may have been taken right out of a late-night commercial for personal-injury attorneys, but it may also be relevant to you. If your association doesn’t obtain adequate legal counsel when necessary, it may be seriously injured.
by Ryan J. Tucholski, RCE, AE of the 930-member Lakeland Association of Realtors®, Fla.
The first question you ask yourself when incorporating new technology may be, “What do Generation X and Y members want?” If the answer is daily RSS feeds of association news and education schedules delivered through iPhones, will you be ready?