A Diverse Viewpoint
How can AEs help association leaders understand the extent to which diversity in the board room will help balance the organization’s services?
John F. Kennedy said, “The wave of the future is not the conquest of the world by a single dogmatic creed, but the liberation of the diverse energies of free nations and free men.”
By Carolyn Schwaar
Realtors® have the chance to make “the voice of real estate” heard loud and strong during every election. Of course, that means they must vote. Low member voter
turnout can cripple your efforts to make an impact on local law making. Here are some ways in which Realtor® associations are getting members to vote, as well as some tips that may help your association during the next election.
The sense of gratitude you experience after improving someone else’s life makes it clear: Charity work is often its own reward. But when Realtor® associations get charitable, they often garner media attention and improve the perception of Realtors® along the way. There’s nothing wrong with that.
Going with what you know
By Carolyn Schwaar
After examining readers’ reactions to tens of thousands of ads, the American Marketing Association concluded that the best way to create an effective promotion is to present one key idea, in an easy-to-read and -understand manner, that speaks to the needs and interests of your target audience, and is supported by a headline, illustration, and text. Here are some tips to help your ads get noticed.
By Bridget Mccrea
The Southwest Iowa Association of Realtors® dates back to the 1920s, and for 84 years it attracted a good portion of the membership to its annual picnic. Men and women gathered around picnic tables and barbecue grills socializing, eating, and enjoying the event, which served as a catalyst for new relationships, business dealings, and friendships.
Hot Topics, Hot Speakers, Hot Ticket
Outstanding speakers—those that deliver practical tips, motivate, and inspire—are the cornerstone of a successful event.
By Karen JonesCashing In on Events
As the real estate market cools, associations fear losing members—
and their dues dollars. Can event revenue fill the gap?
By Elaine Gast
“Leadership is not magnetic personality, that can just as well be a glib tongue. It is not ‘making friends and influencing people,’ that is flattery. Leadership is lifting a person’s vision to higher sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations.” — Peter F. Drucker
8 essentials of association strategic