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Promotions: Market Education

January 1, 2007: 

By Carolyn schwaar

Attracting students to real estate schools has been a breeze in the past five years. The housing boom kept most prelicensing classes at capacity. But now, in the current market slowdown, association education directors are gearing up for a tougher time attracting professionals to a career in real estate. Here are some ways associations can keep their rosters full and stabilize their education program income.

Balancing Leadership with Diversity

January 1, 2007: 

A Diverse Viewpoint
How can AEs help association leaders understand the extent to which diversity in the board room will help balance the organization’s services?

John F. Kennedy said, “The wave of the future is not the conquest of the world by a single dogmatic creed, but the liberation of the diverse energies of free nations and free men.”

Political Priority: Involvement at all levels

January 1, 2007: 

I’ll never forget the slogan I saw on a poster in an Ohio state representative’s office when I was visiting for a state legislative conference years ago: “No person’s life, liberty, or pursuit of happiness is safe as long as the legislature is in session.”

Get Out the Vote

January 1, 2007: 

By Carolyn Schwaar

Realtors® have the chance to make “the voice of real estate” heard loud and strong during every election. Of course, that means they must vote. Low member voter
turnout can cripple your efforts to make an impact on local law making. Here are some ways in which Realtor® associations are getting members to vote, as well as some tips that may help your association during the next election.

Charity Driven

January 1, 2007: 

The sense of gratitude you experience after improving someone else’s life makes it clear: Charity work is often its own reward. But when Realtor® associations get charitable, they often garner media attention and improve the perception of Realtors® along the way. There’s nothing wrong with that.

Going with what you know