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Charity Driven

January 1, 2007: 

The sense of gratitude you experience after improving someone else’s life makes it clear: Charity work is often its own reward. But when Realtor® associations get charitable, they often garner media attention and improve the perception of Realtors® along the way. There’s nothing wrong with that.

Going with what you know

Standout Promos for Event Marketing

September 1, 2006: 

By Carolyn Schwaar

After examining readers’ reactions to tens of thousands of ads, the American Marketing Association concluded that the best way to create an effective promotion is to present one key idea, in an easy-to-read and -understand manner, that speaks to the needs and interests of your target audience, and is supported by a headline, illustration, and text. Here are some tips to help your ads get noticed.

Copywriting Tips

Are Picnics Passé?

September 1, 2006: 

 

By Bridget Mccrea

The Southwest Iowa Association of Realtors® dates back to the 1920s, and for 84 years it attracted a good portion of the membership to its annual picnic. Men and women gathered around picnic tables and barbecue grills socializing, eating, and enjoying the event, which served as a catalyst for new relationships, business dealings, and friendships.

Hot Topics, Hot Speakers, Hot Ticket: How to Attract A-list Talent

September 1, 2006: 

Outstanding speakers—those that deliver practical tips, motivate, and inspire—are the cornerstone of a successful event.

REALTOR AE Magazine, Fall 2006 Contents

September 1, 2006: 

Hot Topics, Hot Speakers, Hot Ticket
Outstanding speakers—those that deliver practical tips, motivate, and inspire—are the cornerstone of a successful event. 
By Karen Jones

Cashing In on Events
As the real estate market cools, associations fear losing members— 
and their dues dollars. Can event revenue fill the gap? 
By Elaine Gast

Speaker Shock: Contract Know-How

September 1, 2006: 

By Marion Hanson

The event was a success. The attendees were impressed with the entire production, most notably your speaker. The next week, you get the speaker’s invoice, and it includes two first-class airline tickets, limousine charges, and several high-priced dinners.

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