Find the programs and services your members really need—NOW!
By Bridget McCrea
There comes a time in every association’s life when its leaders must ask themselves whether they are truly offering the right mix of programs, products, and services to meet member needs. For many REALTOR® organizations, the time to ask that question—and to tweak as needed—has arrived.
By Leonard Pfeiffer
Association boards of directors often think your job is easy. When we sit with boards that have retained our executive search firm to replace a CEO (whether the person is retiring, leaving voluntarily, or being nudged out) we are continually surprised by the sheer volume of volunteer leaders who think they can do your job. How many times have you sensed that?
As each of us prepared for 2009, we did so with some trepidation, knowing that the 2009 housing market would parallel or surpass the 2008 drop in sales and home prices. Many association executives and REALTORS® have never experienced such a -market, and terms like “upside down,” “short sale,” and “mortgage crisis” simply weren’t in our vocabulary. So what advice is there for AEs and their members?
GADs from across the country say their legislative and regulatory battles are growing. From the U.S. Congress to local city halls, politicians are being asked to answer for a multitude of problems stemming from the real estate lending crisis. Many areas have shrinking property and transfer tax revenue, growing numbers of vacant and foreclosed property, and increasing rates of homelessness—all of which lead to increased regulation and legislation of home-owners, homebuyers and homesellers, and real -estate practitioners.
Not only are empty properties (foreclosed, partially constructed, and unsold homes) the settings for theft, but police nationwide cite instances of people moving into these houses illegally, youths holding parties, and even growing marijuana on the lawn.
Responding to concerns from its members, the East Metro Board of REALTORS®, Ga., is partnering with Newton County Home Builders and the local sheriff’s department to form a community watch program aimed at reducing the incidences of vandalism on foreclosed and empty houses on the market.
by Amy DuBose
We’ve heard many experts talk about generational differences within our culture today. Being 27 myself, I know what motivates me as a young AE. And although I can’t claim to know what motivates all young REALTORS®, I do have some insight. Looking to find out more, I called on young agents from around the country to tell me what makes them tick. Here’s a list of the top nine things that’ll get them going in 2009.
1. Know which benefits attract
by Melynn Sight
In challenging economic times, members need association services and leadership more than ever. This stronger member reliance on association programs and products is your chance to sink or swim. As many agents and brokers contemplate whether to stay in the industry or move on, proving your association’s value to members’ bottom line has never been more critical.
Here are some great ideas from AEs across the country for keeping your membership strong, connected, and motivated.
By Amy DuBose, RCE, e-pro, association executive with the San Marcos Area Board of REALTORS®, Texas.
REALTORS® are professionals on the move, so it makes sense to communicate with them wherever they are—on their cell phones. Yesterday, that might have meant a phone call. Today, it means sending a text message.
If—as some say—leaders are born, not made, then Jack and Rick Rielly are shining examples.
The brothers are both 2009 local REALTOR® association presidents, and their near simultaneous rise to the top elected office at their respective local associations was more a fluke than a plan.
“We both have a very strong sense of appreciating the community we live and work in, and a sense of responsibility to that community,” Jack explains.
By Kelly Wingard
Regardless of your political persuasion, you have to acknowledge that Barack Obama’s campaign tactics changed politics as -usual. From now on, campaigns will be tailored to reach people where they live—whether online, on the couch, or on the go—with messages targeted to individualized interests. Can REALTOR® associations use these same tactics to rally grassroots support and affect local, state, and national politics? Yes, we can!