By Todd Costigan
Foil Content Theft
You may refer to it as “data,” but to thieves, your MLS listings are valuable content. To secure your content, consider using a number of the following tools and methods.
The Wichita Area Association of Realtors® will host its first summit of Realtor® association education directors, Feb. 1-2 in Wichita, Kan. The summit aims to teach attendees how to design and deliver avant-garde education programs that are valuable in a fluctuating market.
Thinking of boosting your educational programming? You’re not alone. Many associations have been bulking up their course schedules in response to surging membership, the increasing complexity of the transaction, and increases in state continuing education requirements.
Associations add courses with an eye toward meeting member needs and generating important nondues revenue along the way. Maybe it’s time to ask, do your educational offerings make the grade?
Summer. The word used to mean such great things to me . . . I remember my childhood in Northern Michigan—playing baseball, waterskiing, fishing and doing all the wonderful things that kids do. Great memories. Today, however, I find that my kids want my wife and I to create a list things for them to do—go to Water World (which is the equivalent of taking a swim with 16,500 other people), or to Six Flags Park or the mall.
by Paul Beakley
Affiliate outreach: associations offer their affiliate members more than just exclusive access to their membership.
At a recent Realtor expo in San Diego, the most popular booth didn't feature a title company or a mortgage brokerage; it featured a plastic surgeon. The showroom floor was lined with booths for jewelers, dentists, carpet cleaners--the list goes on. Only association members were permitted to exhibit, so how did such a far-flung assembly of businesses find themselves members of the San Diego Association of Realtors ?
As Terry McDermott closed in on his final months as NAR’s chief executive, he sat down with RAE magazine to share his thoughts on how association executives, association management, and the REALTOR® organization can be more successful in reaching out to members and improving the real estate industry.