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Summer 2011 News

June 1, 2011: 

Data Fields to Lure More Buyers
MLSs eye tools to supplement property data with extras

Beyond square footage and curb appeal, financing holds considerable sway with home buyers looking to make a purchase. In today’s market, buyers are particularly interested in which federal, state, or community housing assistance programs they qualify for, as well as which special bank financing programs are available to them. 

Clayton Awarded Magel

June 1, 2011: 

Gary Clayton, RCE, CAE, CEO,
Illinois Association of REALTORS®.

Gary Clayton, RCE, CAE, CEO of the Illinois Association of REALTORS®, is this year’s recipient of the William R. Magel Award of Excellence, which honors an individual who has truly excelled
in his or her role as an association executive.

Getting It Done: Programs & Value

June 1, 2011: 

Getting It Done: Programs & Value

How to uncover the value of every member


Articulate the advantages of member benefits and identify programs that no longer offer a real member value in four easy steps.

Step 1. List every program, product, and service you offer, from telephone customer service and support to leadership training. Be specific and don’t list general categories, such as “education” or “MLS.”

Gear Up for Open House Weekend

April 19, 2011: 

Launched in 2010 by executives at local and state REALTOR® associations, the Nationwide Open House campaign has become a major consumer marketing blitz to promote local real estate and, of course, the benefits of working with a REALTOR®.

REALTOR AE Magazine's 24 of the Best Contest

April 2, 2011: 

It's not easy to attract the attention of busy REALTORS®. Associations must flex every creative muscle to produce promotional and advertising materials that will engage and inform. REALTOR® AE asked associations to submit their best advertisements, flyers, event brochures, and other marketing materials to our 2011 competition.

South Carolina Wins Google Contest

April 1, 2011: 

South Carolina Wins Google Contest