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R U Txt msgN? : Text messaging is easier, cheaper, and more effective than you may think

January 1, 2009: 

By Amy DuBose, RCE, e-pro, association executive with the San Marcos Area Board of REALTORS®, Texas.

REALTORS® are professionals on the move, so it makes sense to communicate with them wherever they are—on their cell phones. Yesterday, that might have meant a phone call. Today, it means sending a text message.

Leadership Brotherhood

January 1, 2009: 

If—as some say—leaders are born, not made, then Jack and Rick Rielly are shining examples.

The brothers are both 2009 local REALTOR® association presidents, and their near simultaneous rise to the top elected office at their respective local associations was more a fluke than a plan.

“We both have a very strong sense of appreciating the community we live and work in, and a sense of responsibility to that community,” Jack explains.

8 Great REALTOR® Association Blogs

January 1, 2009: 

Who's Got a Blog?

When RAE asked "Who's Got a Blog?", more than a dozen associations were eager to tell us about them. Here we feature our 8 favorite blogs for content and functionality. No two are alike but each in it's own way is reaching REALTORS in a way other communication methods don't, these blog operators say.

Chicago Association of REALTORS®
http://chicagorealtorsblog.org

Launched: Nov. 2008

Borrowing from Obama: What associations can learn from a personalized, multimedia, grassroots campaign

January 1, 2009: 

By Kelly Wingard

Regardless of your political persuasion, you have to acknowledge that Barack Obama’s campaign tactics changed politics as -usual. From now on, campaigns will be tailored to reach people where they live—whether online, on the couch, or on the go—with messages targeted to individualized interests. Can REALTOR® associations use these same tactics to rally grassroots support and affect local, state, and national politics? Yes, we can!

What drives AEs crazy more than any thing else?

January 1, 2009: 

Member apathy. It’s what I hear regularly from both veteran and newcomer AEs (not to mention their leadership). The common frustration: “My members don’t get involved, they don’t participate in our programs or classes, and they have the -REALTORS®-Don’t-Read syndrome.”

Avoid Expectation Meltdown

January 1, 2009: 

You want me to do what? You never told me I was supposed to do that! How many times have you said or heard this? When I facilitate strategic planning sessions or leadership training at REALTOR® associations across the country, I hear it frequently. Often, elected leaders are just as unclear about what is expected of them as AEs are about what their elected leaders expect them to be doing.

So much of the strife and discontent that I encounter can be avoided with clearly established and communicated expectations.

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